This document discusses the popularity and growth of various social media platforms like Facebook, Twitter, YouTube, and LinkedIn, noting that while these platforms are widely used, newer platforms like Instagram, Vine, and Snapchat are also gaining popularity among certain demographics. It encourages nonprofits to test out these newer platforms through campaigns and pilots in order to engage new audiences and try new strategies. The document provides tips on how organizations can create a culture of testing new technologies and platforms by making space for discussion, allowing personal use, and implementing processes for pilot projects.

1. New[er] Kids On the Block:
Social Media Apps
Nonprofits are Testing
#SM4NP
Amy Sample Ward
amy@nten.org

2. LET’S START WITH WHAT ISN’T NEW

3. POLL:
Which platforms does your organization
use now?
Facebook
Twitter
YouTube
LinkedIn

4. FACEBOOK
67% of Internet Users

5. FACEBOOK
83% of 18-29 Year Olds

6. FACEBOOK
46% Growth for 45-54

7. FACEBOOK
73% for those with
incomes at $75,000+

8. TWITTER
79% for 55-64 Year Olds

9. YOUTUBE
More 18-34 Year Olds
Than ANY Cable
Network

10. LINKEDIN
2 Users Per Second

12. NOW FOR THE TINY COMPUTERS IN
OUR POCKETS

13. FACEBOOK
189M mobile only users

14. MOBILE
25% of 18-45 Year Olds

15. SOCIAL IS ALWAYS CHANGING

17. INSTAGRAM – PENCILS OF PROMISE
http://instagram.com/pencilsofpromise

18. VINE – DOGS TRUST
https://vine.co/Dogstrust

19. SNAPCHAT – DOSOMETHING.ORG

20. CAMPAIGNS

21. CAMPAIGNS

22. HOW DO I TRY NEW THINGS?

23. CREATING A CULTURE OF TESTING
How can you try new things & fail fast?
Create space for conversation
Encourage personal use of tech
Let staff across your organization test & try
Implement standard process for suggesting
new projects or proposing pilots

24. THANKS!
AmySampleWard.org
NTEN.org
SocialChangeAnytime.com
@AmyRSWard
amy@nten.org