SlideShare une entreprise Scribd logo
1  sur  40
Social Media for ,[object Object],Non-Profits,[object Object],Twitter Hashtag: #SM4NP ,[object Object],Social Media on the Go: Crafting a Mobile Strategy,[object Object],By Andy Steggles,[object Object],Aug 3rd, 2011 from 11.10am to 11.40am,[object Object]
Agenda,[object Object],Mobile Stats – what to expect and when?,[object Object],What does mobile encompass?,[object Object],Types of mobile apps,[object Object],Device Considerations,[object Object],Future of Mobile (using Japan as a model),[object Object],Example of a SaaS mobile app,[object Object],Example of a custom built app,[object Object],Mobile Benefits,[object Object],Measureable results,[object Object],How to build an app,[object Object],The future of apps,[object Object]
App Stores,[object Object],Apple : ,[object Object],3 Billion apps downloaded in 18 months,[object Object],There are over 300,000 apps available in the App Store,[object Object],Android :,[object Object],Google purchased the Android O/S in 2005,[object Object],Its mobile app store is known as the Android Market ,[object Object],As of Dec 2010 has approx. 200,000 mobile apps,[object Object],Blackberry ,[object Object],A latecomer to the app market but now sells apps via Blackberry's App World,[object Object],10,000 apps were listed at the store as of Sept 2010,[object Object],Daily app downloads are approx. 1.5m.,[object Object],Microsoft,[object Object],Created an app store called Windows Phone,[object Object],Microsoft joined forces with Nokia's Symbian which is big in Europe. ,[object Object],The Symbian O/S is being replaced with Microsoft's.,[object Object]
3G Penetration (+37% y/y),[object Object]
Use Japan as a Model for Mobile Penetration,[object Object]
Andy Steggles: Social Media on the Go: Crafting a Mobile Strategy
What Does Mobile Encompass?,[object Object],Mobile is not just about Apps,[object Object],QR Codes/Microsoft Tags,[object Object],SMS/Text Messenging,[object Object],GPS V.2 (Global Positioning Satallite) ,[object Object],NFC (Near Field Communication),[object Object],Mobile affects every department and will soon be its own significant line item in your budget.,[object Object]
Mobile Survey using Survey Gizmo,[object Object]
Example of how mobile affects everyone,[object Object],What is your notification vs. opt-out/in strategy? Have you considered:,[object Object],How text/sms comes into the picture?,[object Object],Discussion group messages?,[object Object],Regular email communications,[object Object],Notifications within native mobile apps,[object Object],Member to Member messages,[object Object],Community Invitations,[object Object],Etc.,[object Object]
SMS – Short Message Service,[object Object],Commonly referred as,[object Object],Text Messaging,[object Object],Common Short Code Messaging,[object Object],Shared Code Messaging,[object Object],Mobile messaging,[object Object],Wireless messaging,[object Object],short mail,[object Object],Parameters,[object Object],160 character message limit,[object Object],FUN FACTS,[object Object],Accessible by >97% of US mobile subscribers,[object Object],Over 7 Billion texts are sent each day,[object Object]
INBOUND SMS OR CSC,[object Object],Common Shortcode-based text messaging,[object Object],Using a 5 or 6 digit code (ex. 90999 ,[object Object],users send a text with a ,[object Object],keyword like “ALIVE”),[object Object],Shared Shortcode or Dedicated ,[object Object],Shortcode,[object Object],Short Code Registry- ,[object Object],www.USshortCodes.com,[object Object],www.textmarks.com,[object Object],www.mobilegiving.org,[object Object]
Case Study MOMA membership  drive,[object Object],Objective: to use mobile to generate interest in MoMA and leads for membership conversions,[object Object],Reason: to offer another method for people to communicate with the museum,[object Object],Target audience: ,[object Object],YPs (25-40) based in NYC,[object Object]
MOMA membership drive,[object Object],How it worked: ,[object Object],“Text MoMA4 to 30241”,[object Object],A response was sent requesting the user’s email address to get the special offer,[object Object],An email was sent with links to 2 special offers for membership,[object Object]
OUTBOUND SMS- HRC example,[object Object],1. Mobile Alert	                 2. Link to Position                      3. Call to Action                           4. Sign your name ,[object Object],5. Other ways to support $$$,[object Object]
Native App Benefits,[object Object],Great user experience due to flexibility in design,[object Object],Does not need a connection,[object Object],Can leverage all the device features (webcam, GPS, microphone, file system etc),[object Object],Can be sold via a marketplace with very simple, easy search options i.e. easy for the consumer to locate,[object Object],Faster and greater performance,[object Object],Does not need to run in a browser and can handle CPU intensive tasks,[object Object]
Types of Mobile Apps,[object Object],iPhone (iOS4.2),[object Object],Android (2.2),[object Object],Blackberry (OS6),[object Object],Windows Mobile (just merged with Nokia Symbian - think Europe),[object Object]
Device Considerations,[object Object],Apple has a lot of control since it produces its own phone and O/S.,[object Object],Android is an open source O/S and different manufacturers have different designs/screen sizes etc. such as Motorola, Samsung etc.,[object Object],Blackberry also has a lot of different devices to content with (BB Storm has a touch screen etc.),[object Object]
SaaS Mobile Membership,[object Object]
App Home Screen Directory,[object Object]
News | Events,[object Object]
Contacts | Profile,[object Object]
Discussions/Listserv & Messages,[object Object]
Mobilizing for Meetings,[object Object],Conference app for your annual meeting…,[object Object],And make it profitable!,[object Object]
Andy Steggles: Social Media on the Go: Crafting a Mobile Strategy
Andy Steggles: Social Media on the Go: Crafting a Mobile Strategy
Andy Steggles: Social Media on the Go: Crafting a Mobile Strategy
Andy Steggles: Social Media on the Go: Crafting a Mobile Strategy
Andy Steggles: Social Media on the Go: Crafting a Mobile Strategy
Andy Steggles: Social Media on the Go: Crafting a Mobile Strategy
Andy Steggles: Social Media on the Go: Crafting a Mobile Strategy
Measurable Results,[object Object]
How to Develop an App?,[object Object],Identify your goals (Conference, Directory, Mentoring etc),[object Object],Understand your integration requirements,[object Object],Ask you provider (AMS vendor, Registration vendor etc),[object Object],Compare off-the-shelf with build it yourself options,[object Object],Recognize new revenue opportunities,[object Object],Explore the cost options involved. Example:,[object Object],Off-The Shelf:,[object Object],$3k to $15k for a Conf App (per event),[object Object],Small Org: $2500 per year (Member App),[object Object],Medium Org: $6k per year (Member App),[object Object],Large Org: $12k per year (Member App),[object Object],Build it Yourself:,[object Object],Simple App: $10k per device,[object Object],Advanced App: $100k per device,[object Object]
The Future of Apps,[object Object],HTML 5,[object Object],http://en.wikipedia.org/wiki/HTML_5,[object Object],Example: www.nytimes.com/skimmer,[object Object]
Other Mobile Considerations?	,[object Object],SMS/Text Messaging ,[object Object],QR Codes,[object Object],Print Media,[object Object],Short URLs,[object Object],Do Not Use on Web/Email,[object Object],How to tie print and online media together,[object Object],Near Field Communications (Next big thing!),[object Object],GPS (part 2),[object Object],HTML 5,[object Object]
Andy Steggles: Social Media on the Go: Crafting a Mobile Strategy
Andy Steggles: Social Media on the Go: Crafting a Mobile Strategy
Mobile Strategy Question,[object Object],Your planning for your annual conference and you want to creatively blend in-person and online networking together by using mobile as an enabler…how could you do this?,[object Object]
Answer,[object Object],The following is an example of how you can blend traditional in person networking, using QR codes and mobile, to promote/enhance your online member experience.,[object Object],Print QR Codes on attendee badges,[object Object],Every QR Code links directly to the attendee online profile,[object Object],The link in the QR code contains an action command i.e. initiate friend request from me, to the person I’m scanning,[object Object],The link tags the person as “Connected at AICPA Interchange 2011”,[object Object],The profile of the person displays, respecting their privacy settings.,[object Object]
Action Plan:,[object Object],What are you trying to achieve?,[object Object],Interview and Education each department about the potential with mobile.,[object Object],Put together a wish list from all departments and then prioritize.,[object Object],Speak to your vendors to understand what they can offer in terms of a mobile solution.,[object Object],Research external use i.e. what are your members using (devices and apps) to better understand opportunities.,[object Object],Educate your members on why mobile is important to them and how it is changing the way we do business.,[object Object],Hire a mobile strategy consultant to help with the above and to put together a mobile strategy plan to use as the business case for any potential investment in mobile.,[object Object]
Thank You,[object Object],Andy Steggles,[object Object],andy@higherlogic.com,[object Object]

Contenu connexe

Tendances

What is Mobile Phone Marketing?
What is Mobile Phone Marketing?What is Mobile Phone Marketing?
What is Mobile Phone Marketing?Leo Vidal
 
¥Coins: Your virtual currency for japan
¥Coins: Your virtual currency for japan¥Coins: Your virtual currency for japan
¥Coins: Your virtual currency for japanInfobip
 
Deck Presentation: LATAM Market: Opportunities and Challenges
Deck Presentation: LATAM Market: Opportunities and ChallengesDeck Presentation: LATAM Market: Opportunities and Challenges
Deck Presentation: LATAM Market: Opportunities and ChallengesArcher Inc.
 
How to Get More Customers to Your Restaurant with Mobile Marketing
How to Get More Customers to Your Restaurant with Mobile MarketingHow to Get More Customers to Your Restaurant with Mobile Marketing
How to Get More Customers to Your Restaurant with Mobile MarketingPurplegator
 
Newsletter - January 2012
Newsletter - January 2012Newsletter - January 2012
Newsletter - January 2012Archer Inc.
 
Monetising digital goods worldwide: Match payments flow to market and content
Monetising digital goods worldwide: Match payments flow to market and contentMonetising digital goods worldwide: Match payments flow to market and content
Monetising digital goods worldwide: Match payments flow to market and contentInfobip
 
Mobile Marketing: Pros and Cons_Michael Hanley
Mobile Marketing: Pros and Cons_Michael HanleyMobile Marketing: Pros and Cons_Michael Hanley
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
 
The Beacon Technology
The Beacon TechnologyThe Beacon Technology
The Beacon TechnologyDoug Robinson
 
Next2 SMS Marketing Presentation
Next2 SMS Marketing PresentationNext2 SMS Marketing Presentation
Next2 SMS Marketing PresentationBrian Puckett
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile MarketingJeff Klein
 
Beacon Technology for Restaurants - Personalizing the On-Premise Experience
Beacon Technology for Restaurants - Personalizing the On-Premise ExperienceBeacon Technology for Restaurants - Personalizing the On-Premise Experience
Beacon Technology for Restaurants - Personalizing the On-Premise ExperienceRockbot
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketingZoe10
 
Bluetooth Marketing
Bluetooth MarketingBluetooth Marketing
Bluetooth Marketingsmtech002
 
Mobile marketing100
Mobile marketing100Mobile marketing100
Mobile marketing100martymobile
 
Mobile Internet in India - Opportunities & Possibilities
Mobile Internet in India - Opportunities & PossibilitiesMobile Internet in India - Opportunities & Possibilities
Mobile Internet in India - Opportunities & PossibilitiesVikas Tandon
 

Tendances (20)

What is Mobile Phone Marketing?
What is Mobile Phone Marketing?What is Mobile Phone Marketing?
What is Mobile Phone Marketing?
 
¥Coins: Your virtual currency for japan
¥Coins: Your virtual currency for japan¥Coins: Your virtual currency for japan
¥Coins: Your virtual currency for japan
 
Rethink 2015
Rethink 2015Rethink 2015
Rethink 2015
 
Deck Presentation: LATAM Market: Opportunities and Challenges
Deck Presentation: LATAM Market: Opportunities and ChallengesDeck Presentation: LATAM Market: Opportunities and Challenges
Deck Presentation: LATAM Market: Opportunities and Challenges
 
How to Get More Customers to Your Restaurant with Mobile Marketing
How to Get More Customers to Your Restaurant with Mobile MarketingHow to Get More Customers to Your Restaurant with Mobile Marketing
How to Get More Customers to Your Restaurant with Mobile Marketing
 
Newsletter - January 2012
Newsletter - January 2012Newsletter - January 2012
Newsletter - January 2012
 
Monetising digital goods worldwide: Match payments flow to market and content
Monetising digital goods worldwide: Match payments flow to market and contentMonetising digital goods worldwide: Match payments flow to market and content
Monetising digital goods worldwide: Match payments flow to market and content
 
Mobile Marketing: Pros and Cons_Michael Hanley
Mobile Marketing: Pros and Cons_Michael HanleyMobile Marketing: Pros and Cons_Michael Hanley
Mobile Marketing: Pros and Cons_Michael Hanley
 
The Beacon Technology
The Beacon TechnologyThe Beacon Technology
The Beacon Technology
 
Mobiesta
MobiestaMobiesta
Mobiesta
 
Next2 SMS Marketing Presentation
Next2 SMS Marketing PresentationNext2 SMS Marketing Presentation
Next2 SMS Marketing Presentation
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Beacon Technology for Restaurants - Personalizing the On-Premise Experience
Beacon Technology for Restaurants - Personalizing the On-Premise ExperienceBeacon Technology for Restaurants - Personalizing the On-Premise Experience
Beacon Technology for Restaurants - Personalizing the On-Premise Experience
 
Augmented Reality
Augmented RealityAugmented Reality
Augmented Reality
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
Mobileappslec8
Mobileappslec8Mobileappslec8
Mobileappslec8
 
Presentation 2
Presentation 2Presentation 2
Presentation 2
 
Bluetooth Marketing
Bluetooth MarketingBluetooth Marketing
Bluetooth Marketing
 
Mobile marketing100
Mobile marketing100Mobile marketing100
Mobile marketing100
 
Mobile Internet in India - Opportunities & Possibilities
Mobile Internet in India - Opportunities & PossibilitiesMobile Internet in India - Opportunities & Possibilities
Mobile Internet in India - Opportunities & Possibilities
 

En vedette

Implimenting Mobile TV Services in BD
Implimenting Mobile TV Services in BDImplimenting Mobile TV Services in BD
Implimenting Mobile TV Services in BDNusrat Zahan
 
Vas catalogue & sample
Vas catalogue & sampleVas catalogue & sample
Vas catalogue & sampleAshish Bavishi
 
Radisys Optimizing VAS for Greater Revenue Generation
Radisys Optimizing VAS for Greater Revenue GenerationRadisys Optimizing VAS for Greater Revenue Generation
Radisys Optimizing VAS for Greater Revenue GenerationRadisys Corporation
 
Developing Value Added Services (VAS) and Product Roadmap for Telecoms Operators
Developing Value Added Services (VAS) and Product Roadmap for Telecoms OperatorsDeveloping Value Added Services (VAS) and Product Roadmap for Telecoms Operators
Developing Value Added Services (VAS) and Product Roadmap for Telecoms OperatorsAli Saghaeian
 
Myanmar: The Final Frontier For The Mobile Internet
Myanmar: The Final Frontier For The Mobile InternetMyanmar: The Final Frontier For The Mobile Internet
Myanmar: The Final Frontier For The Mobile InternetOn Device Research
 
Advertising Campaign for Ufone VAS - A Telecom Marketing Report
Advertising Campaign for Ufone VAS - A Telecom Marketing ReportAdvertising Campaign for Ufone VAS - A Telecom Marketing Report
Advertising Campaign for Ufone VAS - A Telecom Marketing ReportSyed Abdul Basit
 

En vedette (8)

Implimenting Mobile TV Services in BD
Implimenting Mobile TV Services in BDImplimenting Mobile TV Services in BD
Implimenting Mobile TV Services in BD
 
Vas catalogue & sample
Vas catalogue & sampleVas catalogue & sample
Vas catalogue & sample
 
VAS
VASVAS
VAS
 
Radisys Optimizing VAS for Greater Revenue Generation
Radisys Optimizing VAS for Greater Revenue GenerationRadisys Optimizing VAS for Greater Revenue Generation
Radisys Optimizing VAS for Greater Revenue Generation
 
Developing Value Added Services (VAS) and Product Roadmap for Telecoms Operators
Developing Value Added Services (VAS) and Product Roadmap for Telecoms OperatorsDeveloping Value Added Services (VAS) and Product Roadmap for Telecoms Operators
Developing Value Added Services (VAS) and Product Roadmap for Telecoms Operators
 
Myanmar: The Final Frontier For The Mobile Internet
Myanmar: The Final Frontier For The Mobile InternetMyanmar: The Final Frontier For The Mobile Internet
Myanmar: The Final Frontier For The Mobile Internet
 
Gsm architecture
Gsm architecture Gsm architecture
Gsm architecture
 
Advertising Campaign for Ufone VAS - A Telecom Marketing Report
Advertising Campaign for Ufone VAS - A Telecom Marketing ReportAdvertising Campaign for Ufone VAS - A Telecom Marketing Report
Advertising Campaign for Ufone VAS - A Telecom Marketing Report
 

Similaire à Andy Steggles: Social Media on the Go: Crafting a Mobile Strategy

Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...Kenko Health, Inc.
 
Understanding mobile apps and mobile marketing
Understanding mobile apps and mobile marketingUnderstanding mobile apps and mobile marketing
Understanding mobile apps and mobile marketingbNetCentric Ltd
 
Mobile Solutions: Challenging opportunities
Mobile Solutions: Challenging opportunitiesMobile Solutions: Challenging opportunities
Mobile Solutions: Challenging opportunitiesSimon Kibsgård
 
Difference Between Mobile Media And Mobile Privatization
Difference Between Mobile Media And Mobile PrivatizationDifference Between Mobile Media And Mobile Privatization
Difference Between Mobile Media And Mobile PrivatizationAlyssa Jones
 
Mobile Tips for Associations
Mobile Tips for AssociationsMobile Tips for Associations
Mobile Tips for AssociationsAmy Hissrich
 
UNIT_1_1626771386169.ppt
UNIT_1_1626771386169.pptUNIT_1_1626771386169.ppt
UNIT_1_1626771386169.pptHannaAnvar1
 
Mobilizing The Web - A Handheld Experience (IBM)
Mobilizing The Web - A Handheld Experience (IBM)Mobilizing The Web - A Handheld Experience (IBM)
Mobilizing The Web - A Handheld Experience (IBM)Mahmood Ashek
 
Mobile apps and internet
Mobile apps and internetMobile apps and internet
Mobile apps and internetITDogadjaji.com
 
Enough_Software_Guide_16thEdition_Web
Enough_Software_Guide_16thEdition_WebEnough_Software_Guide_16thEdition_Web
Enough_Software_Guide_16thEdition_WebMarco Tabor
 
Mobile for retailers - an introduction
Mobile for retailers - an introductionMobile for retailers - an introduction
Mobile for retailers - an introductionJason Cross
 
Mobile today-tomorrow-201006-aberla
Mobile today-tomorrow-201006-aberlaMobile today-tomorrow-201006-aberla
Mobile today-tomorrow-201006-aberlaNetcetera
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketingJakeGriff
 
Idm at iw incentivated edit 18 5-11
Idm at iw incentivated edit 18 5-11Idm at iw incentivated edit 18 5-11
Idm at iw incentivated edit 18 5-11Jason Cross
 
Mobile platform
Mobile platformMobile platform
Mobile platformhopperdev
 
Mobile Web 101 (by Mobile Web Up - Oct 2011)
Mobile Web 101 (by Mobile Web Up - Oct 2011)Mobile Web 101 (by Mobile Web Up - Oct 2011)
Mobile Web 101 (by Mobile Web Up - Oct 2011)Mobile Web Up
 

Similaire à Andy Steggles: Social Media on the Go: Crafting a Mobile Strategy (20)

Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...
 
Mobile Marketing Strategy
Mobile Marketing StrategyMobile Marketing Strategy
Mobile Marketing Strategy
 
Understanding mobile apps and mobile marketing
Understanding mobile apps and mobile marketingUnderstanding mobile apps and mobile marketing
Understanding mobile apps and mobile marketing
 
Mobile Solutions: Challenging opportunities
Mobile Solutions: Challenging opportunitiesMobile Solutions: Challenging opportunities
Mobile Solutions: Challenging opportunities
 
Mobile App Vs Mobile Web
Mobile App Vs Mobile WebMobile App Vs Mobile Web
Mobile App Vs Mobile Web
 
Difference Between Mobile Media And Mobile Privatization
Difference Between Mobile Media And Mobile PrivatizationDifference Between Mobile Media And Mobile Privatization
Difference Between Mobile Media And Mobile Privatization
 
Mobile Tips for Associations
Mobile Tips for AssociationsMobile Tips for Associations
Mobile Tips for Associations
 
UNIT_1_1626771386169.ppt
UNIT_1_1626771386169.pptUNIT_1_1626771386169.ppt
UNIT_1_1626771386169.ppt
 
Mobilizing The Web - A Handheld Experience (IBM)
Mobilizing The Web - A Handheld Experience (IBM)Mobilizing The Web - A Handheld Experience (IBM)
Mobilizing The Web - A Handheld Experience (IBM)
 
Mobile apps and internet
Mobile apps and internetMobile apps and internet
Mobile apps and internet
 
Enough_Software_Guide_16thEdition_Web
Enough_Software_Guide_16thEdition_WebEnough_Software_Guide_16thEdition_Web
Enough_Software_Guide_16thEdition_Web
 
Mobile for retailers - an introduction
Mobile for retailers - an introductionMobile for retailers - an introduction
Mobile for retailers - an introduction
 
Fundamentals of Mobile App Development Technology
Fundamentals of Mobile App Development TechnologyFundamentals of Mobile App Development Technology
Fundamentals of Mobile App Development Technology
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Mobile Marketing Opportunities
Mobile Marketing OpportunitiesMobile Marketing Opportunities
Mobile Marketing Opportunities
 
Mobile today-tomorrow-201006-aberla
Mobile today-tomorrow-201006-aberlaMobile today-tomorrow-201006-aberla
Mobile today-tomorrow-201006-aberla
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
Idm at iw incentivated edit 18 5-11
Idm at iw incentivated edit 18 5-11Idm at iw incentivated edit 18 5-11
Idm at iw incentivated edit 18 5-11
 
Mobile platform
Mobile platformMobile platform
Mobile platform
 
Mobile Web 101 (by Mobile Web Up - Oct 2011)
Mobile Web 101 (by Mobile Web Up - Oct 2011)Mobile Web 101 (by Mobile Web Up - Oct 2011)
Mobile Web 101 (by Mobile Web Up - Oct 2011)
 

Plus de Social Media for Nonprofits

It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End GivingIt's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End GivingSocial Media for Nonprofits
 
Community-Driven Programming: Creating a Culture of Community
Community-Driven Programming: Creating a Culture of CommunityCommunity-Driven Programming: Creating a Culture of Community
Community-Driven Programming: Creating a Culture of CommunitySocial Media for Nonprofits
 
Breaking Through: Get Parents and Other Busy People To Take Action!
Breaking Through: Get Parents and Other Busy People To Take Action!Breaking Through: Get Parents and Other Busy People To Take Action!
Breaking Through: Get Parents and Other Busy People To Take Action!Social Media for Nonprofits
 
5 Paths To Success With Mobile For Fundraising And Mobilization
5 Paths To Success With Mobile For Fundraising And Mobilization5 Paths To Success With Mobile For Fundraising And Mobilization
5 Paths To Success With Mobile For Fundraising And MobilizationSocial Media for Nonprofits
 
Cultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupCultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupSocial Media for Nonprofits
 
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying PipelineTweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying PipelineSocial Media for Nonprofits
 
11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media Strategy11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media StrategySocial Media for Nonprofits
 
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesdayThe Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesdaySocial Media for Nonprofits
 
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature ConservancyGet Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature ConservancySocial Media for Nonprofits
 
Strategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarStrategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarSocial Media for Nonprofits
 
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...Increasing Your Impact Through Social Media Collaboration with Peer Organizat...
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...Social Media for Nonprofits
 
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your MessagesWWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your MessagesSocial Media for Nonprofits
 
Hollywood Storytelling for Nonprofit Crowdfunding
Hollywood Storytelling for Nonprofit CrowdfundingHollywood Storytelling for Nonprofit Crowdfunding
Hollywood Storytelling for Nonprofit CrowdfundingSocial Media for Nonprofits
 
Leverage Your Influencers to Drive Social Media Engagement
Leverage Your Influencers to Drive Social Media EngagementLeverage Your Influencers to Drive Social Media Engagement
Leverage Your Influencers to Drive Social Media EngagementSocial Media for Nonprofits
 

Plus de Social Media for Nonprofits (20)

It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End GivingIt's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
 
Community-Driven Programming: Creating a Culture of Community
Community-Driven Programming: Creating a Culture of CommunityCommunity-Driven Programming: Creating a Culture of Community
Community-Driven Programming: Creating a Culture of Community
 
SMS for Success
SMS for SuccessSMS for Success
SMS for Success
 
Fundraising in 2016: A Millennial’s Voice
Fundraising in 2016: A Millennial’s VoiceFundraising in 2016: A Millennial’s Voice
Fundraising in 2016: A Millennial’s Voice
 
Breaking Through: Get Parents and Other Busy People To Take Action!
Breaking Through: Get Parents and Other Busy People To Take Action!Breaking Through: Get Parents and Other Busy People To Take Action!
Breaking Through: Get Parents and Other Busy People To Take Action!
 
The Power of Social Proof
The Power of Social ProofThe Power of Social Proof
The Power of Social Proof
 
5 Paths To Success With Mobile For Fundraising And Mobilization
5 Paths To Success With Mobile For Fundraising And Mobilization5 Paths To Success With Mobile For Fundraising And Mobilization
5 Paths To Success With Mobile For Fundraising And Mobilization
 
Fundraise with the King of Content: Video!
Fundraise with the King of Content: Video!Fundraise with the King of Content: Video!
Fundraise with the King of Content: Video!
 
Cultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupCultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged Group
 
5 Proven Strategies To Get More News Feed Love
5 Proven Strategies To Get More News Feed Love5 Proven Strategies To Get More News Feed Love
5 Proven Strategies To Get More News Feed Love
 
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying PipelineTweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
 
11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media Strategy11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media Strategy
 
Developing Online Engagement Campaigns
Developing Online Engagement CampaignsDeveloping Online Engagement Campaigns
Developing Online Engagement Campaigns
 
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesdayThe Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
 
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature ConservancyGet Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
 
Strategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarStrategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact Webinar
 
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...Increasing Your Impact Through Social Media Collaboration with Peer Organizat...
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...
 
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your MessagesWWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
 
Hollywood Storytelling for Nonprofit Crowdfunding
Hollywood Storytelling for Nonprofit CrowdfundingHollywood Storytelling for Nonprofit Crowdfunding
Hollywood Storytelling for Nonprofit Crowdfunding
 
Leverage Your Influencers to Drive Social Media Engagement
Leverage Your Influencers to Drive Social Media EngagementLeverage Your Influencers to Drive Social Media Engagement
Leverage Your Influencers to Drive Social Media Engagement
 

Dernier

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 

Dernier (20)

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 

Andy Steggles: Social Media on the Go: Crafting a Mobile Strategy

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 31.
  • 32.
  • 33.
  • 34.
  • 37.
  • 38.
  • 39.
  • 40.

Notes de l'éditeur

  1. Apple - initiated the mobile app industry in July 2008 when it launched it's 'App Store'. Within 18 months, 3 Billion apps had been downloaded. There are over 300,000 apps available in the App Store.Android - Google purchased the Android O/S in 2005. Its mobile app store is known as the Android Market and as of Dec 2010 has approx. 200,000 mobile apps.Blackberry - A latecomer to the app market but now sells apps via Blackberry's App World. 10,000 apps were listed at the store as of Sept 2010. Daily app downloads are approx. 1.5m.Microsoft - created an app store called Windows Phone. Microsoft joined forces with Nokia's Symbian which is big in Europe. The Symbian O/S is being replaced with Microsofts.