4. bigducknyc.com
My theory:
Your nonprofit’s values help define and
shape the culture in your office and
beyond.
That informs the content you produce
(and who produces it), which shapes your
community, many members of whom
might be or become clients, partners, and
supporters.
Your community understands who you are
(brand), and helps you achieve your
mission and get results.
13. bigducknyc.com
NTEN
• Staff of 12
• 2 newsletters/month (member and
Connect, each with various segmented
versions)
• 2-5 emails per week, all heavily
segmented
• ~60k members in community
14. bigducknyc.com
“Our culture very much impacts the way we communicate and
what we communicate about. We don’t send press releases. We
don’t even create them, actually! We do include youtube videos
of cats in our messages, though. Why? Because our values say
that we are practical dreamers, we are transparent, and we truly
believe we are a platform for the community to come together.
Our communications reflect that NTEN isn’t about us, it’s about
the community.” –Amy Sample Ward
30. bigducknyc.com
Create a content calendar
1. Brainstorm what you want to share
2. Bring your analytics to guide the
conversation
3. Keep your goals in mind
4. Review and revise
5. Be agile
http://www.bethkanter.org/content-measurement/
31. bigducknyc.com
Kivi’s Rule of Thirds:
• 1/3 original content
• 1/3 repurposed content
• 1/3 open for the unexpected
Map out the first two in advance