Facebook Groups is a great tool to help your organization connect with highly engaged constituents. Learn how the LIVESTRONG Foundation uses Groups to deepen relationships with fundraisers, build community, increase donor retention and activate their advocates around the globe.

1. Facebook Groups for
Fundraising and Advocacy
August 13, 2013
Brooke McMillan
Online Community Manager
LIVESTRONG Foundation

2. WHO WE ARE.
WHAT WE DO.

3. Who We Are. What We Do.

4. Who We Are. What We Do.

5. Who We Are. What We Do.

6. OUR
ONLINE
COMMUNITIES

7. Our Online Communities
• YouTube/LIVESTRONGArmy
•Blog.LIVESTRONG.org
•Flickr/LIVESTRONGArmy
•Facebook/LIVESTRONG
•Twitter/LIVESTRONG
•Instagram/LIVESTRONG Foundation

8. Our Online Communities

9. What the Heck is
RAGBRAI?

10. What is RAGBRAI?
•Community
•Mission
•Fundraising
•Stewardship

11. What is RAGBRAI?
•2007
•2008
•2009
•2010 = $1,000,000
•2011
•2012
•2013

12. Groups for
Fundraising

13. Group Settings and Features

14. Group Settings and Features

15. Group Settings and Features

16. Group Settings and Features
•Crowdsourcing Questions

17. Group Settings and Features
•Fun Content

18. Group Settings and Features
•Retention

19. LIVESTRONG
Leaders

20. What is a LIVESTRONG Leader?
•250 Highly Engaged Supporters
•19 Senior Leaders - by Region

21. •Goals:
•Official representatives of the Foundation
•Educate community about our services
•Fundraise (not a requirement)
•Demand change on a policy level
•Get involved in the cancer community
What is a LIVESTRONG Leader?

22. Groups for
Advocacy

23. Groups for Advocacy

24. Groups for Advocacy
•Logo Sharing and Version Control

25. Groups for Advocacy
•Idea Sharing

26. Groups for Advocacy
•Idea Sharing

27. Groups for Advocacy
•Opportunities for Transparency

28. Groups for Advocacy
•Crisis Management Tool

29. THANK YOU