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Proactive, Reactive, Interactive.
                         Creating and engaging in purposeful conversation.

©Convio, Inc. | Page 1
Cheryl Black




©Convio, Inc. | Page 2
Today’s Agenda
• Why Social Media?
• What it Means to Be Really Proactive
• How to Be Proactively Reactive
• Conversation Starter: Inviting Reactions
• The Perfect Recipe
• Ingredients for Success


©Convio, Inc. | Page 3
Why Social Media?




  *From Convio’s Next Generation of American Giving study, 2010
©Convio, Inc. | Page 4
Why Social Media?
 1.    Learn what your supporters are saying

 2.    Drive traffic

 3.    Improve results

 4.    Drive visitors to online donation pages.

 5.    Enable supporters to distribute messages

 6.    Empower your most passionate and influential supporters

 7.    Enable grassroots movements

 8.    Humanize your organization

 9.    Acquire new contacts

 10. Increase trust and loyalty from your supporters


©Convio, Inc. | Page 5
I’m Proactive – I say stuff!

        Its the Kelly & Kim show today
        on @LiveKelly! West coast be
        sure to tune into to ABC &
        watch!
                                         Feels good to be back in LA!
                                         Quick trip!




©Convio, Inc. | Page 6
What it means to Be Really Proactive

   • Have a goal
   • Plan in advance
   • Use all your tools




 ©Convio, Inc. | Page 7
Percent of Facebook posts | Tweets containing links



Supporters can’t share content you don’t publish and broadcast online


 ©Convio, Inc. | Page 8
New Year with NTEN




©Convio, Inc. | Page 9
Pathfinder International – Girl 2 Woman




©Convio, Inc. | Page 10
Too Much of a Good Thing
©Convio, Inc. | Page 11
How to Be Proactively Reactive

    • Comment
    • Seek out chats
    • Answer questions
    • Say thanks




©Convio, Inc. | Page 12
Conversation Starter: Inviting Reactions

      • Host a chat
      • Survey followers
      • Ask questions
      • Say thanks




 ©Convio, Inc. | Page 13
Social Media - The Perfect Recipe



                            There is no
                             perfect
                          recipe, howeve
                                r….
©Convio, Inc. | Page 14
Ingredients to Success
                            Invest in a management tool
Set goals and plans



  Dedicated time             Use real people
                                 Genuine interest




  ©Convio, Inc. | Page 15
Thank you!
• Presentation slides can be provided to you in a email.

• Get free research on our website – www.convio.com

• Want more on Social
Media for Nonprofits?
We’ve got guides, tip
sheets, videos, etc.
Please visit:
www.convio.com/socialmedia




 ©Convio, Inc. | Page 16
Let’s talk. Connect with us.
                    ConnectionCafe.com

                     Twitter.com/Convio

                     Facebook.com/ConvioInc

                     YouTube.com/ConvioInc

                     Slideshare.net/Convio
©Convio, Inc. | Page 17

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Cheryl Black, Convio: Proactive vs. Reactive Social Media

  • 1. Proactive, Reactive, Interactive. Creating and engaging in purposeful conversation. ©Convio, Inc. | Page 1
  • 3. Today’s Agenda • Why Social Media? • What it Means to Be Really Proactive • How to Be Proactively Reactive • Conversation Starter: Inviting Reactions • The Perfect Recipe • Ingredients for Success ©Convio, Inc. | Page 3
  • 4. Why Social Media? *From Convio’s Next Generation of American Giving study, 2010 ©Convio, Inc. | Page 4
  • 5. Why Social Media? 1. Learn what your supporters are saying 2. Drive traffic 3. Improve results 4. Drive visitors to online donation pages. 5. Enable supporters to distribute messages 6. Empower your most passionate and influential supporters 7. Enable grassroots movements 8. Humanize your organization 9. Acquire new contacts 10. Increase trust and loyalty from your supporters ©Convio, Inc. | Page 5
  • 6. I’m Proactive – I say stuff! Its the Kelly & Kim show today on @LiveKelly! West coast be sure to tune into to ABC & watch! Feels good to be back in LA! Quick trip! ©Convio, Inc. | Page 6
  • 7. What it means to Be Really Proactive • Have a goal • Plan in advance • Use all your tools ©Convio, Inc. | Page 7
  • 8. Percent of Facebook posts | Tweets containing links Supporters can’t share content you don’t publish and broadcast online ©Convio, Inc. | Page 8
  • 9. New Year with NTEN ©Convio, Inc. | Page 9
  • 10. Pathfinder International – Girl 2 Woman ©Convio, Inc. | Page 10
  • 11. Too Much of a Good Thing ©Convio, Inc. | Page 11
  • 12. How to Be Proactively Reactive • Comment • Seek out chats • Answer questions • Say thanks ©Convio, Inc. | Page 12
  • 13. Conversation Starter: Inviting Reactions • Host a chat • Survey followers • Ask questions • Say thanks ©Convio, Inc. | Page 13
  • 14. Social Media - The Perfect Recipe There is no perfect recipe, howeve r…. ©Convio, Inc. | Page 14
  • 15. Ingredients to Success Invest in a management tool Set goals and plans Dedicated time Use real people Genuine interest ©Convio, Inc. | Page 15
  • 16. Thank you! • Presentation slides can be provided to you in a email. • Get free research on our website – www.convio.com • Want more on Social Media for Nonprofits? We’ve got guides, tip sheets, videos, etc. Please visit: www.convio.com/socialmedia ©Convio, Inc. | Page 16
  • 17. Let’s talk. Connect with us. ConnectionCafe.com Twitter.com/Convio Facebook.com/ConvioInc YouTube.com/ConvioInc Slideshare.net/Convio ©Convio, Inc. | Page 17

Notes de l'éditeur

  1. Learn what your supporters are saying and sharing about your organization.Drive traffic to your various web properties—website, blog, Facebook, etc.Improve results on search engine result pages with keyword rich content.Drive visitors to online donation pages.Enable supporters to distribute messages about your organization through their social web presence.Empower your most passionate and influential supporters to promote your organization.Enable grassroots movements in real-time and rapidly respond to unforeseen events.Humanize your organization by not limiting communications to traditional methods or messages.Acquire new contacts and build your email housefile.Increase trust and loyalty from your supporters by allowing them to share their voice through feedback forums.