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How to Launch a Successful Fundraising Campaign

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Online Fundraising: 3 Myths 3 Musts
US Giving 35% growth $ 39B online $300B individual giving
in 2012 online = social
Myth #1: If you build it, they will come
Myth #2: Like + Share Buttons = Social
Myth #3: People Want to Give You Their Money
Must #1: Easy
Must #2: Emotional
Must #3: Engaging Photo/Video Gallery Messages Videos Photos
Consider viral loops Actions • 50% to goal • New picture Notifications • Friend followed • Email • Comment • Facebook • 2 days left • SMS • Etc. • App • Twitter Social Reach • Followers Return Trips • Donors • Information • Friends • Recognition • “Likely” • Belonging • Fun
Easy + Emotional + Engaging = Effective
Social Fundraising

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How to Launch a Successful Fundraising Campaign

Editor's Notes

  1. Key online subsectors:Run / walk / ride: $4BSchools: $4BUniversities: $4BPolitics: $3BReligious giving: $1BGreek System: $1B