2. Every generation has seen the emergence of a
“disruptive technology” that rendered existing
technologies irrelevant.
3. Why in the world do youth matter?
314M
20% of USA 43.2% of
population the Afghan
27.7% is GenZ population
of USA ~(63M) is GenZ
population 34.7% of ~(13M)
is GenY Pakistani
~(76M) 32.5% of population
Egyptian is GenZ
population ~(66M)
is GenZ
CIA WORLD FACTBOOK 2012
~(27M)
Generation: X X Y Y Z Z
Age Range: 43.7 31.2 25.0 18.7 12.5 6.2
49.9 43.7 31.2 25.0 18.7 12.5
4. 14 year old Malala Yousafzai is known for
her education and women’s rights activism
in the Swat Valley.
She was 11 years old when she began
writing about her life under the Taliban.
Attempted assassination: 10/10/12
5. 74% of teens
GLOBALLY
consider
climate change
GENERATION “WE” and
global warming
a greater
threat than
drugs, violence
Brittany Trilphord or war!
17 years old Habbo Study
6. on one hand
GenX & Boomers see value in
nonprofits
and a majority get involved
through organizations (60%)
on the other hand
7. GenY /
Gen Z
however
9 in 10 (92%) wish they
02/2012 Study
could do more to
help those in need.
8. So what’s the problem?
when “volunteering”
youth feel discounted because they’re
typically given menial tasks and often
left out of strategic decision-
making and/or ideation.
13. (18 - 32 YEARS)
77% of GenY are seeking a
seat on a nonprofit board.
48% wish they could apply their
professional or academic
skills when volunteering
(SKILLS-BASED VOLUNTEERISM)
15. SMARTyou share the EXPERIENCE ?
Can you share the INFLUENCE ?
Can PHONE MARKET (USA % ownership)
74% GenY (25-to-34)
16 M users (Q2 2012)
they’re curious
46% scan b/c 63% of all teens
exchange texts
41% scan to get more info
every day.
18% scan to get a free gift
16% scan to get exclusive
content
58% GenZ (13-to-17) own smart phones
90% GenZ (13-to-17) own cell phones
19. YOUTH activate differently
HOW DO YOU LIKE TO
HEAR ABOUT
VOLUNTEER
OPPORTUNTIIES?
81% PEER
72% EMAIL
55% FACEBOOK
67% WEBSITE
30% DATABASE
43% EVENTS
13% OTHER
20. U.S. “GIVING”
$298B 2011 U.S. giving
TIP #5 don’t leave
MONEY on the table
2:1 GENY who
volunteer
are more likely to
donate
21. In 2011 how did you make your donations?
online
facebook
e-mail
in person
other
verbally online deduct mobile
over phone payroll
23. 26% GENZ gave in 2011
Source: 2011 Harris Interactive Study
24. ARE YOU LEAVING MONEY
ON THE TABLE?
53% said they could have
given more
ELIMINATE over solicitation
Be MORE transparent about what
“giving” accomplishes
25. What’s YOUR epic story?
83% conduct research
ANSWER THESE QUESTIONS:
What’s the latest “news”
What do “gifts” and specific to the cause and
“volunteering” accomplish? organization?
Photo via Big Stock Photo
26. TIP #6 youth have bright ideas
we
believe in
the power
of one
27. CALL TO ACTION FOR PREVIOUS GENERATIONS
"The Trust Pyramid“
by John Haydon
28. FLIP THE TRAIDIONAL MODEL FOR “GENERATION WE”
"The Passion Pyramid“
by Lee Fox
32. LAST TIP:
Make it easy
Make it social
Make it real
Make it count
Join us on facebook: http://bit.ly/cause4KDZ
Join us on twitter: @KooDooZ
Email us: info@KooDooZ.com
Notes de l'éditeur
Mobilize with mobile:Take a pictureAccess the internetSend / receive emailDownload appPlay a gamePlay musicRecord a videoAccess a social networking siteWatch a videoPost a photo or video online
According to Nielsen, Instagram is the top photography site among teens ages 12 to 17, with 1 million teens visiting the site during July 2012. Every generation has seen the emergence of a “disruptive” technology that rendered existing technologies irrelevant. New technologies continue to emerge faster than ever and “innovation leaps” are becoming smaller, leading to a stronger “connection” between newer generations.
Teenagers, with a volunteer rate of 26 percent, outpaced young adults, both those ages 20 to 24 (18.6 percent) and 25 to 34 (22.9 percent). ~source = youthtoday.org
Passion-driven communities are directly associated with increased volunteer and charity work.
As one example, American Idol was debuted in 2002 with 9.9 million viewers. After watching contestants perform and hearing feedback from a panel of judges, viewers can call in or SMS text to place votes for different performers. As an audience participation TV show, American Idol is part of the growing trend in viewer or user-participation and collaboration in driving a storyline and outcome. This trend is real-time audience participation TV runs parallel with the growth of web 2.0 tools, particularly social networking tools, in which users connect, interact and react and respond to each other on the direction of the storyline and the gates of the participants. http://www.netwitsthinktank.com/mobile/scanning-for-good-how-one-nonprofit-used-qr-codes-to-raise-awareness.htmPEW Internethttp://www.slideshare.net/fullscreen/PewInternet/teens-2012-truth-trends-and-myths-about-teen-online-behavior/6http://www.educationnews.org/technology/study-social-media-helps-with-teenage-empathy-awareness/http://www.huffingtonpost.com/2012/08/14/facebook-teenage-email_n_1777169.html?utm_hp_ref=parents&ir=Parents&ncid=edlinkusaolp00000008http://pewinternet.org/Presentations/2012/July/Teens-2012-Truth-Trends-and-Myths-About-Teen-Online-Behavior.aspx67% of 18-to-24 year olds have a cell phone71% of 23-34 year olds77% of teens (of which 87% are 14-17)
JaneMcgonigalWhen students engage in game play, they don’t fear failure or concern themselves with their abilities (or inabilities) to master new concepts and abilities. In fact, gamers have a number of positive emotional reactions to game play:joyrelieflovesurprisepridecuriosityexcitementawe & wondercontentmentcreativityMost game play today is social and cooperative – it requires us to interact positively with those around us. Games provide us a creative agency in the virtual world. Those of us from the ‘gamer generation’ realize that games have evolved into more than just the ‘button mashing’ elements of previous generations. They now engage the user, require creativity, collaboration, thought, and multi-tasking.
Bequests were 8 percent of givingCorporate giving (corporations and corporate foundations) was flat - just 5 percent of the totalFoundation support was up but represents only 14 percent of the total
2) Make a private Twitter list of small and large-scale donors- and make a point to interact with them. Retweet them, @ reply them. Whatever you do, don’t ignore them. Because Twitter is a site for active engagement and open information-share, there’s potential to summon excitement and connection through this platform. It’s a bit more difficult to create direct conversation on Facebook. Quick Google searches can often indicate whether or not a specific donor has a twitter account. It’s easy to quickly search and compile a list of donor’s Twitter accounts to pass along to the marketing department (or whomever is managing social media). Give them the list and ask them to keep tabs on these folks using Twitter’sprivate lists. This way, followers cannot see your donors, but the person running social media has a quick and easy way to remember who to keep an eye on and engage. 3) Take note of donor’s interests through social media to hone your story and find your connection.Social media profiles and activities can provide a lot of personal information about donors. Marketeers use this information to help trace their demographic, but fundraisers should be using social media to fill in gaps about donors’ interests so that they can be more efficiently ‘courted’ at events and on-site. Checking up on social media activities doesn’t just help by uncovering that, say, a donor is running a half marathon next week (which may or may not be useful to you). By utilizing your museum’s social media channels, fundraisers can learn a lot about what it is about the institution that engages the donor. If someone tends to ‘like’ statuses about specific events or artists, that gives you a peek into their interests– And even better than that; it gives you a peek into your shared interests.
2) Make a private Twitter list of small and large-scale donors- and make a point to interact with them. Retweet them, @ reply them. Whatever you do, don’t ignore them. Because Twitter is a site for active engagement and open information-share, there’s potential to summon excitement and connection through this platform. It’s a bit more difficult to create direct conversation on Facebook. Quick Google searches can often indicate whether or not a specific donor has a twitter account. It’s easy to quickly search and compile a list of donor’s Twitter accounts to pass along to the marketing department (or whomever is managing social media). Give them the list and ask them to keep tabs on these folks using Twitter’sprivate lists. This way, followers cannot see your donors, but the person running social media has a quick and easy way to remember who to keep an eye on and engage. 3) Take note of donor’s interests through social media to hone your story and find your connection.Social media profiles and activities can provide a lot of personal information about donors. Marketeers use this information to help trace their demographic, but fundraisers should be using social media to fill in gaps about donors’ interests so that they can be more efficiently ‘courted’ at events and on-site. Checking up on social media activities doesn’t just help by uncovering that, say, a donor is running a half marathon next week (which may or may not be useful to you). By utilizing your museum’s social media channels, fundraisers can learn a lot about what it is about the institution that engages the donor. If someone tends to ‘like’ statuses about specific events or artists, that gives you a peek into their interests– And even better than that; it gives you a peek into your shared interests.
