Leveraging Social Media for Events

•

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This session will explore how to effectively harness social media to drive attendance for your nonprofit event and maximize the on site experience. Ritu and Darian will offer practical strategies on what to do before, during, and after an event, as well as clear strategies, tactics, and resources to ensure maximum engagement from the communities you serve using Facebook, LinkedIn, and Twitter.

Technologie Formation

Leveraging Social
Media for Events
Ritu Sharma
Darian Rodriguez Heyman
@RituSharma1 @dheyman

Event And
Social Media ROI =
Donations +
Ticket Sales +
Awareness
-(Esp. Followers)

The Ticketing Lifecycle
At what point has an event sold
Half its tickets?

2 weeks
Week Of prior
38% 29%
1 week
prior
33%

Success = Rolling Thunder
Create an Editorial Calendar
• Media: Email, Website, Blog,
Facebook, Twitter, LinkedIn,
Community Calendars
• Emails: 9-11am Tues - Thurs
• Social Media: 8:45am, 12:30pm,
6pm, 9:30pm

Create an Editorial Calendar
• Ask Questions
• Post Photos & Videos
• Email Darian@SM4NP.org for
a Template

Get The Word Out!
1.  Post regular updates:
–  Pictures of performers, VIPs &
partners
–  auction items
–  attendee stories
–  more pictures & videos
(cute stuff helps!)
2.  Invite attendees to RSVP as they
register
3.  tag Everyone!

What’s a “Share” Worth?
• $2.52 & 11 Event Page Views
• Create A Social Media Committee
• 60% Share After They’ve Registered

Create a Twitter Hashtag
•  A word preceded by a #sign
–  Used to unify tweets from multiple
people on the same subject

•  Easy to search
•  catalogs your event
•  Keep it short!
•  Encourage Attendee Participation

Create a Twitter Hashtag

www.twubs.com

www.tagal.us

After The Event
•  Ask for Feedback
•  Create & Share Recaps
•  Post & Tag Photos!
•  Review Analytics
•  Use Storify.com &
SlideShare.net to Share
Content

Final Tips & Takeaways
•  Select & Plan Channels

•  Incent Early Ticket Purchasing

•  Collect Donations from Non-Attendees

•  Encourage Post-Purchase Sharing

•  Engage Before, During & After

•  Analyze What Works!

Questions?
Ritu@SM4NP.org
Darian@SM4NP.org

@RituSharma1 @dheyman

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Leveraging Social Media for Events

1. Leveraging Social Media for Events Ritu Sharma Darian Rodriguez Heyman @RituSharma1 @dheyman

2. Events Are Inherently Social

3. Event And Social Media ROI = Donations + Ticket Sales + Awareness -(Esp. Followers)

4. The Ticketing Lifecycle

5. The Ticketing Lifecycle At what point has an event sold Half its tickets? 2 weeks Week Of prior 38% 29% 1 week prior 33%

6. Success = Rolling Thunder Create an Editorial Calendar • Media: Email, Website, Blog, Facebook, Twitter, LinkedIn, Community Calendars • Emails: 9-11am Tues - Thurs • Social Media: 8:45am, 12:30pm, 6pm, 9:30pm

7. Create an Editorial Calendar • Ask Questions • Post Photos & Videos • Email Darian@SM4NP.org for a Template

9. Create Your Registration Page

10. Create A Facebook Event

11. Create A LinkedIn Event

12. Get The Word Out! 1.  Post regular updates: –  Pictures of performers, VIPs & partners –  auction items –  attendee stories –  more pictures & videos (cute stuff helps!) 2.  Invite attendees to RSVP as they register 3.  tag Everyone!

13. What’s a “Share” Worth? • $2.52 & 11 Event Page Views • Create A Social Media Committee • 60% Share After They’ve Registered

14. Create a Twitter Hashtag •  A word preceded by a #sign –  Used to unify tweets from multiple people on the same subject •  Easy to search •  catalogs your event •  Keep it short! •  Encourage Attendee Participation

15. Create a Twitter Hashtag

16. Create a Twitter Hashtag www.twubs.com www.tagal.us

17. After The Event •  Ask for Feedback •  Create & Share Recaps •  Post & Tag Photos! •  Review Analytics •  Use Storify.com & SlideShare.net to Share Content

18.

19. Final Tips & Takeaways •  Select & Plan Channels •  Incent Early Ticket Purchasing •  Collect Donations from Non-Attendees •  Encourage Post-Purchase Sharing •  Engage Before, During & After •  Analyze What Works!

20. Questions? Ritu@SM4NP.org Darian@SM4NP.org @RituSharma1 @dheyman

Leveraging Social Media for Events

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