2. The Agenda
Understanding the event ticketing lifecycle
Social media tips, tricks and time savers to
maximize engagement
Leveraging social media before, during and
after your event
Tying it all together with data
3
3. Defining Event & Social
Media ROI
ROI = Increasing donations +
Raising awareness + Maximizing
ticket sales
4
6. Communication &
Content Calendar
7
Create a communication plan
• Work backwards from the date of the event until the first
invite goes out
What are the strategic times to email people?
• 9-11am, Tuesday-Thursday
Where to post information?
• Your website, Facebook, Twitter, LinkedIn, local
community calendars
12. The Agenda
Understanding the event ticketing lifecycle
Social media tips, tricks and time savers to maximize
engagement
Leveraging social media before, during and after your
event
Tying it all together with data
13
13. Promote
1. Post regular updates: Pictures, performers, VIPs,
auction items, partners and even attendee stories
2. Post more pictures & videos (cute stuff helps!)
3. Invite attendees to RSVP as they register
4. Be sure to tag attendees, VIPs, partners, and others
15. • Post 6-7 times a day
• Reach out to
influencers
• Retweet & thank!
• Use a Hashtag- a word
preceded by # sign – keep it short! (6
– 8 characters)
16
#sm4np
16. Twitter Direct Message
Campaign
Step 1: Create Twitter List
Hootsuite Publisher
Window
Download all your twitter followers in an
excel sheet & segment by location.
17. Step 2: Draft Direct
Message
Twitter Direct Message Campaign
d @Twitteruser Join us in Chicago for our 2nd Social
Media Marketing Conf 9/19, save $20 w/code SM4NP
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18. Step 3: Upload to
Hootsuite
Twitter Direct Message Campaign
19. • Create Groups & Cultivate Community for
your Members
• Pre-approve/Invite all Attendees to LI
• Share Exclusive Content on LI
• Host Post Event Chats/Discussions
• Participate in Industry Groups
20. The Agenda
Understanding the event ticketing lifecycle
Social media tips, tricks and time savers to maximize
engagement
Leveraging social media before, during and after
your event
Tying it all together with data
21
21. Keep the Conversation
GoingDuring the event:
• Provide a twitter wall
• Prominently display the
#hashtag
• Display the conversation
• Use free services like
tweetchat.com or
twitterfall.com to
display tweets about the
event
22
22. • Easy way to set up an HTML mobile app
• Tapcanvas is a freemium product
Doubledutch is pricier; includes more
features
HTML Mobile App Creation
23. Benefits
• Convenience for attendees
• Extra revenue from sponsorships
• More visits for presenters
• Added interactivity
What should be in your guide?
• Schedule
• Presenter Listings
• Social Media
• Maps
• News
• Feedback
Mobile Event Guide
24. Social & Mobile Tools
25
• Bid on mobile phones
during event using tools
like Bidpal,
BiddingforGood,
AuctionsbyCellular etc.
• Live updates on progress
and deadline
• Payouts at end of event
NP
Charity
Ball
26. The Agenda
Understanding the event ticketing lifecycle
Social media tips, tricks and time savers to maximize
engagement
Leveraging social media before, during and after your
event
Tying it all together with data
27
27. Track your Sales Sources1
• Create unique links for
each of your sales sources
• Monitor
throughout the
promotion process
• Review which sources
not only brought in
traffic, but ultimately
sales and donations
28
30. Wrap Up
31
• Decide which channels are right for you and your organization
• Encourage early ticket purchasing to get the wheel in motion
• Collect donations from those who can’t attend
• Encourage post-purchase sharing
• Give attendees reason to engage before, during and after your
event
• Analyze which social media efforts are most effective