1. Blogging for Nonprofits
By Lovette Ajayi

2. What do People Blog About?
 Beauty
 Politics
 Technology
 Entertainment EVERYTHING!
 Personal life
 Health/Fitness
 Science

3. What’s the hype?
 Over 173,000,000 blogs exist
 1 in 4 people online read
them

4. 5 Ways To Use Your Blog
 Storytelling
 Voice of the People
 Resource Tool
 Organization Newsroom
 Fundraising Tool

5. Storytelling
Photo credit: Water.org

6. Voice of the People
Photo credit: Kiva.org

7. Resource Tool

8. Newsroom

9. Fundraising

10. I. Thou Shalt Decide On a
Platform That Is Right For You

11. Blogger
 Easy and fast to setup
 FREE!
 Similar to
Wordpress.com

12. Wordpress (.org)
 Free but hosting costs
 Super customizable
 Full website capability
 Like buying a house as
opposed to renting
(Blogger)

13. Tumblr
 Very visual
 Great for
Crowdsourcing
 LOOKS dynamic

14. II. Thou Shalt Measure and
Track Reach

15. Google Analytics
Text

16. III. Thou Shalt Have Good
Content

17. Be...
ONE of these. Or more:
 INTERESTING!
 Useful
 Informative
 Funny
 Current

18. IV. Thou Shalt Engage Thine
Readers

19. Create Conversation
 When readers
comment, REPLY.
 Ask for feedback
(end posts with
questions)

20. V. Thou Shalt Make Content
Easy to Receive

21. RSS Feeds

22. Organizations Who Blog Well
 Amnesty International
 Water.org
 Kiva
 Greenpeace International
 Save Darfur Coalition

23. Amnesty International

24. Water.org

25. Kiva

26. Greenpeace International

27. Save Darfur Coalition

28. Questions?