Ritu Sharma: Fundraising with Social Media
•Télécharger en tant que PPTX, PDF•
2 j'aime•777 vues
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
En vedette (20)
Similaire à Ritu Sharma: Fundraising with Social Media
Similaire à Ritu Sharma: Fundraising with Social Media (20)
Plus de Social Media for Nonprofits
Plus de Social Media for Nonprofits (20)
Dernier
Dernier (20)
Ritu Sharma: Fundraising with Social Media
- 1. Fundraising With Social Media Ritu Sharma @ritusharma1
- 2. •Why Social Fundraising? •How To Launch a Campaign Our Agenda
- 4. Why Social Fundraising? •People Give to People •The Most Powerful Form of Ask is a ―Peer Ask‖ •Turn Your Donors Into Fundraisers
- 5. $300 Billion Donated by Individuals per Year Source: Chronicle of Philanthropy
- 7. Growing at: 35% — 55% Source: Blackbaud, Giving USA
- 8. How To Launch a Campaign
- 9. Step 1: Pick a SMART Goal •$20,000 •By July 1, 2013 •BES Playground •For 647 Kids
- 10. ―People Don’t Give To You, They Give Through You‖
- 11. Step 2: Map Donations to Impact •Think Incrementally
- 13. Step 3: Pick a Platform
- 14. Pick a short video Use pictures with human faces Keep text to a minimum Step 4: Upload Content Personal Stories Sell!
- 15. Step 5: Make Your Donate Button Shine •3 Tweaks: Button, Levels, Impact
- 16. Step 6: Get Out of Your Own Way •3-Click Rule
- 17. Step 7: Plan for Success •Editorial Calendar •Facebook 1+/Week •Twitter 1+/Day •P2P Asks Are Key •Seed the Tip Jar
- 18. •Mornings: 8 – 9AM •Lunch: 12 – 1PM •End of Day: 4:30 – 6PM •Nights: 9:30 – 11PM •Weekends Vs. Weds! Step 7: Plan for Success
- 19. Step 8: Activate •Form a Social Media Marketing Committee •The Ask: 5 Minutes/Week
- 20. Step 9: Data Vs. Gut •Fail Fast, Fail Forward •A/B Splits
- 21. One Final Note: Celebrate! •Share Milestones Across All Channels •Document Impact •Declare Victory!
- 22. Show Donors Their Impact
- 23. ―People Don’t Give To You Because You Have Needs. They Give Because You Meet Needs‖
Notes de l'éditeur
- Lesley