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Social Media with a Punch!

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Social Media for Nonprofits
Social Media for Nonprofits
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Social Media with A Punch! Recruit, Engage & Activate Nonprofit Resource Center October 3, 2012
12 Cities. 14 Events. 4 Countries. 5,000 Nonprofits.
Create an Integrated Marketing Plan • Objectives • Audiences
Create an Integrated Marketing Plan • Strategies • Tactics • Timelines • Budgets
Create an Integrated Marketing Plan • Social Media: Facebook, Twitter, FourSquare, Blog
Create an Integrated Marketing Plan • Email/Newsletters • Search Engine Optimization
Create an Integrated Marketing Plan • Public Relations • Direct Mail • Partners • Events • Phone
Create an Integrated Marketing Plan • Forecast Time, Money, & People • Allocate Responsibilities
Create an Editorial Calendar
Create an Editorial Calendar • By Date & Time • Focus/Content • Media (Photos, Video) • Author • Platform
Use Scheduling Tools
RECRUIT: Identify Your Audience • History & Experience • Facebook Insights • Google Analytics • RowFeeder.com/reports
RECRUIT: Facebook • Invite People • Post Photos & Videos • Create Events • Facebook Ads
RECRUIT: Twitter • Low Hanging Fruit • Post Regularly • RT Often & Liberally • Following Others • Create a Hashtag • Participate In #ff
ENGAGE: Best Practices
ENGAGE: Ask Questions
ENGAGE: Timing is Everything • Morning: 8 – 9AM • Lunch: 12 – 1PM • End of Day: 4:30 – 6PM • Night: 9:30 – 11PM
ENGAGE: Become a Curator
ENGAGE: Recognize & Respond
ENGAGE: Tie In Live Events
ENGAGE Across Platforms • Facebook: Tagging, Polls • Twitter: Links, DMs, @s • Google+: Hangouts • FourSquare: Claim Your Site, Check Ins, Badges
ACTIVATE: Create Superfans
ACTIVATE: Identify Key Influencers & Donors • Rowfeeder • Facebook Fan Page Analytics Report • Twitter Follower Analytics Report
ACTIVATE: Identify Key Influencers & Donors • Engage & Interact With your Top 10%
ACTIVATE: Identify Key Influencers & Donors • Celebrate Key Allies: Donors, Volunteers, & Milestones • Myriad Blogs & Posts
ACTIVATE: Identify Key Influencers & Donors • Engage Key Allies in Personal Asks • Contests Work Well
ACTIVATE: ShareThis Widgets
ACTIVATE: Committees & Captains • Goals • Training • Materials
ACTIVATE: Public Relations • Media Relations • Blogger Outreach
ACTIVATE: Facilitate Storytelling
CASE STUDIES
Greater Boston – PiP 2009 Popular Vote Winner: Paragon Carousel (1928)
RESOURCE REVIEW • www.facebook.com/nonprofits • www.google.com/nonprofits • www.bethkanter.org • www.nten.org
RESOURCE REVIEW • www.socialbrite.org • www.MediaBistro.com • www.SocialFresh.com
Thank You! Ritu@SM4NP.org @RituSharma1

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