Laura Huddle, Product Marketing Manager, Eventbrite Twitter Handles: @lauracoltrin Join Laura for this session to learn about the latest event technologies to leverage for your next event or fundraiser. She’ll cover top trends in the industry and cost-effective tools to immediately apply to your next event to save time and dollars, and even improve your event experience.

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[Today’s Date]How Tech, Mobile & Social
are Transforming Events

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[Today’s Date]
Technology, mobile & social
can enhance all events with
a diverse range of passions
and interests

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[Today’s Date]Trend #1: Mobile

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[Today’s Date]
Attendees and organizers are already using mobile
regularly to receive information.
Tech Trend #1: Mobile
Old
Method
Current
Trend
Impact
Paper brochures, posted signs, PDF attachments
to emails, last minute trips to the printer.
Easily provide attendees with the information they
need at their finger tips.

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[Today’s Date]
• People use different devices at different times of the day.
• 67% of shoppers report having started shopping on one
device, but completed the purchase elsewhere.
Mobile Usage

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[Today’s Date]
Your Event Registration Should:
• Have an optimized purchase flow
• Enable mobile event discovery
• Enable mobile event sharing via social
media, text and email
Mobile Trends: Event Registration

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[Today’s Date]
2013 Crunchies Award
Total: $80.00 – 1 Item
Site 2Site 1
Mobile Trends: Event Registration

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• 18% of traffic to fundraising pages comes from mobile
devices
• 23% of participants in P2P-driven events and
campaigns choose to use mobile tech
• Campaigns using mobile technology raise up to 2.95x
more.
• Donations on mobile web browsers has grown 205% YoY!
Mobile Fundraising in 2013

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[Today’s Date]
Passbook
• Seamless attendee experience
• Easy to add tickets &
registrations to Passbook
• Attendees will see their
registrations to upcoming events
• Location and time-based
notifications
Mobile Trends: Post Purchase

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[Today’s Date]
• Bid on mobile phones during
event
• Live updates on progress and
deadline
• Payouts at end of event NP Charity Ball
Mobile Tools: Auctions

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[Today’s Date]
Case Study: The Leukemia &
Lymphoma Society

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[Today’s Date]
New Technology: BidPal
• Great way to engage younger
demographic
• Investment / high cost
• Increased silent auction
revenue by 60%
Case Study: The Leukemia &
Lymphoma Society

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[Today’s Date]
Case Study: The Leukemia &
Lymphoma Society
• Fund the Fight program
• Interface was user friendly and
people were able to give easily
• Increased revenue because
people could still bid during
dinner
• People paid more attention to
auction than ever before
• Spotlight on items that hadn't
been bid on

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[Today’s Date]

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[Today’s Date]
• Easy way to set up an HTML mobile
app
• Tapcanvas is a freemium product
Doubledutch is pricier; includes more
features
HTML Mobile App Creation

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[Today’s Date]
Benefits
• Convenience for attendees
• Extra revenue from sponsorships
• More visits for presenters
• Added interactivity
What should be in your guide?
• Schedule
• Presenter Listings
• Social Media
• Maps
• News
• Feedback
Mobile Event Guide

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[Today’s Date]Trend #2: Technology

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[Today’s Date]
Point of sales, badge/ticket scanners, lead
retrieval hardware, business cards, etc.
Hardware technology is constantly becoming
more advanced and cheaper (thanks to Moore’s
Law).
Trend #2:
Technology
Old
Method
Current
Trend
Impact
With improvements to widely available hardware
devices, companies are replacing specialized
hardware with these devices.

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[Today’s Date]
• Allows trade show vendors and
attendees to swap information
• Uses iOS and Android devices
• Turns any Android or iOS device into
a digital guest list or ticket scanner
Hardware Trends: QR Code Scanning

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[Today’s Date]
• Fast event entry
• Avoid duplicates
• Go paperless
• Consider all the tools you need for entry
management:
• Internet
• iPads / smartphones
• Signage
Hardware Trends: Entry Management

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[Today’s Date]
Hardware Trends: Badge Scanners

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[Today’s Date]
Turn any Android or iOS device into a credit card
processor with a ‘swiper’ that connects to the audio
jack
Hardware Trends: Card Readers

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[Today’s Date]Trend #3: Social

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[Today’s Date]
Social media tools make
it easier to connect with
audiences
Trend #3:
Social
Old
Method
Current
Trend
Impact
Feedback forms, paper
surveys, manual Q&A
Enhanced attendee
networking & community
building

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[Today’s Date]
Twitter Wall
1
2
3
Aggregate posts from a hashtag
Display throughout your event
Publish and monitor the conversatio

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Twitter Walls

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Poll Everywhere
1
2
3
Ask your audience a poll question
Watch & display as responses
come in!
Audience answers in real time on
mobile, web or Twitter

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Poll Everywhere

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[Today’s Date]

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Storify
1
2
3
Aggregate posts & media from a
hashtag
Share with your network and
sources
Publish on Storify & embed to websi

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[Today’s Date]
Storify

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[Today’s Date]
• View event info & schedule
• Locate exhibitor booths on tradeshow map
• Request 1:1 meetings with others
• Discover who they already know
• See new contacts they should meet
Pathable Event Network

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Event
Schedule
Attendee
Networking
Panel
Description
s
Organizatio
n Pages

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[Today’s Date]
• Enables constant accessibility
• Creates new ways to raise money
• Facilitates speedy entry management
• Enables point of sale for walkups, donation
merchandise
• Increases networking opportunities
• Fosters continued community
Take Advantage of New Event Trends
Mobile
Technology
Social

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[Today’s Date]
thank youLaura Huddle
laura@eventbrite.com
@lauracoltrin