15. What should we say
on social media?
How will I ever find
the time to create all
that content?
16. WHAT IS CONTENT
CURATION?
Content curation is the process
of sorting through the vast
amounts of content on the web Content Curation
basically means that –
and presenting it in a
out of all the content
meaningful and organized way you find on the social
around a specific theme. The web – you pass on the
work involves most valuable stuff to
sifting, sorting, arranging, and your network.
publishing information. Michiel Gaasterland
Beth Kanter
17. GET CURATING
Saves you time
Positions your organization
as trustworthy source
Keeps you up to date
39. LET ME KNOW HOW IT
GOES
Reach me at:
Zan@MixtapeCommunications.com
Twitter - @zanarama
Notes de l'éditeur
What should we say?How will I find the time..?
Unprecedented ability to connectNo matter your budget - can't compete with thisSo important to speak to your audience
To create content people want you need to know who you’re talking to Believers, agnostics and atheists – you want BelieversPeter will talk - 2 tips on defining your audience
Not just that you’re ending climate change, but that you’re giving them simple ways they can help the planetNot just that you’re ending child abuse – but that you’re taking care of the kids that they worry about but don’t know what to do for.
Cocktail party – conversational 2 questions to consider so you're content speaks to problem you're solving and their interests
Know who they are so you can speak directly to themTool to keep them top of mindRemind you of who they are
Once you personify these people it becomes more clearIf you’re creating content for you and your co-workers, you won’t get their attention
From Kanter’s new bookInstead of starting with Tester Amendment start w/ fun & their intetests
Great example Post about all types of things parents would be interested in ----- Meeting Notes (11/4/12 15:39) -----Instead of converations we repeat the press release
You mission is related to more topics that people talk aboutDefine & focus on a few of these to create content on ramps & bring people in
Create your own Helpful to do with co-workers ----- Meeting Notes (11/4/12 15:39) -----Worksheet to get you thinking outside of your mission statement
You’re now halfway to your double rainbow of awesome content Know who you’re talking toKnow what they’re interested in and how it overlaps with your mission
What was the answer to this? You won’t – so curate
Finding – sharing best - in way that reinforces your nonprofits message Not just RT-ingI think of it as being a DJ
Saves time – easier to give context to someone’s blog post than write yourselfPositions- if you are the hub and source you’re trustedUp to date – you’ll understand trends earlier ----- Meeting Notes (11/4/12 15:39) -----Curating solves problems for your organization
Three steps to curation
You’ve already done the work of thinking of search terms in your issue universeNow you’ve got to go out and find the content on thesestart with the places you’re already spending timeHALF WAY – 9:45
Public or privatePeople who you find good info from consistently
Interest Lists Pare down facebook with interest lists (again public or private)
Rss Feed Lots of things, like Twitter searches, can be pulled into RSSDon’t ignore this
Google alerts Most pressing terms to get in real time Or pull into Reader
Protopage & Addictomatic are free
Organize it or you’ll just be overwhelmed & not be able to find it later
Thinking ahead of why curating and how you'll use it What will it become
Browser plug inHappy to evangelize over lunch
Alameda County Food Bank
If This Then That
OVERALL : Decide how you’ll want to use your content, set up a system and start organizing
Now you’ve got your content & you’re ready to share itOf course you’ll be able to use Facebook and Twitter or Blog posts Some ideas I’m not seeing a lo of NP’s use, but hope they will
Use the favorites channel on YouTube to become a channel
Only automated curation tool I recommend Can embed on website
Powerful content sharing tool – it attributes back to owners of content Create a story out of an event or theme ----- Meeting Notes (11/4/12 15:39) -----Some tools to think about as you start curating
Not about more noise – share just your bestGive it context with questions, opinions and endorsementsAttribute it to people – they’ll echo you----- Meeting Notes (11/4/12 15:39) -----Basic rules of curation
And remember – Katya Andresen from Network For GoodAnd it’s a fun and powerful tool for bringing your audience closer to your mission