If you are interested in boosting your Sales & Marketing B2B campaigns, we at SMARTe Inc ensure that your marketing and sales teams work in sync-marketing executing successful programs and feeding qualified leads into the pipeline; sales hitting with the right value proposition to the right prospects, thus putting more efforts in closing deals rather than pondering whom to target. For more information, please visit our website: www.smarteinc.com

1. Tips For Determining Your Target
Audience (In B2B Scenario)

2. Analyze your products or services
• List down your products/services and analyze if they fall
across all industries or have specific value propositions in
certain industries
• Does it cater to an overall business requirement (e.g. ERP)
or specific function
• Continuing above point, do you cater to a broader audience
within an organization or to a specific department
• Do you cater to pain areas of a generalist/evangelist,
executive roles or other specific roles
• Can you serve specific local market, broader global
market or mix of both as required

3. Analyze your current customer base
• Try to find out your customers needs in order to look for
common interests and characteristics
• Explore your audience that ‘fits‘ your criteria among the
crowd that brings you more business
• Locate if other people like them can opt for your
products/services

4. Keep an eye on your competitors
• Its vital to have knowledge about your competitors
behaviors such as new acquisitions, mergers or new
launch of products or services, etc. to make space for
yourself in the market
• Through this, you can find out the target markets of your
competitors and their customers
• Also, check out for any of your own ‘sweet spot’ as well as
other clear niche categories

5. Rethink on your target market
• Once you decide on your target market, think on which
audience will fit into your criteria, are your products or
services affordable to them, is your target market easily
accessible and can you put across your message to them
• Try to answer the questions honestly. Questions like : ‘can
we match the expectations of this kind of prospects’ or ‘can
our solutions fulfill their requirements’. If the answer to this
is ‘yes’ – you have arrived at your conclusion in defining
your ideal target market

6. Want to Know More?
If you are interested in boosting your Sales & Marketing
B2B campaigns, we at SMARTe Inc ensure that your
marketing and sales teams work in sync-marketing
executing successful programs and feeding qualified leads
into the pipeline; sales hitting with the right value
proposition to the right prospects, thus putting more efforts
in closing deals rather than pondering whom to target.
For more information, please visit our website:
www.smarteinc.com
Have Questions? Reach us ::
+1(408)8348842
marketing@smarteinc.com