SlideShare une entreprise Scribd logo
1  sur  26
Télécharger pour lire hors ligne
The early bird
              gets the worm




Friday, May 21, 2010
And this worm can help solve
                        a BIG marketing problem




Friday, May 21, 2010
What’s the problem you ask?




Friday, May 21, 2010
Traditional advertising and public relations
                                are not as effective
                                   as they used to be




Friday, May 21, 2010
Source: Agent Wildfire


Friday, May 21, 2010
And they don’t want
     to be interrupted




Friday, May 21, 2010
So how do you connect with them?




Friday, May 21, 2010
Build trust. Trust drives transactions.




Friday, May 21, 2010
SOCIAL MEDIA
         lets you earn customers’ trust




Friday, May 21, 2010
Talk with them.
                       Don’t shout at them.




Friday, May 21, 2010
Listen and respond.
    Show them you care.




Friday, May 21, 2010
Give your brand enthusiasts
                 something
          interesting to talk about




Friday, May 21, 2010
Sounds easy enough




Friday, May 21, 2010
But it’s not.
   Wasting valuable time and
   resources is easy to do.




Friday, May 21, 2010
Avoid the waste. Come and learn.




Friday, May 21, 2010
Friday, May 21, 2010
A nonprofit organization

                       providing social media education

                          and sharing best practices




Friday, May 21, 2010
Learn from veteran agency strategists,
                                    such as ...




                    Tac Anderson                                                                  Sean O’Driscoll
               Digital Consulting Director                                                       CEO of Ant’s Eye View
                       at Studio D,                                                             former general manager,
                  Waggener Edstrom                                                            community support services,
                                                                                                       Microsoft




                                                              Eric Weaver
                                                      Digital Strategist at Tribal DDB
                                             recent recipient of the Brand Leadership Award
                                                     from the World Brand Congress


Friday, May 21, 2010
And client-side executives




                                 Rod Brooks                                  Neil Beam
               VP and CMO of PEMCO Mutual Insurance Company      Sr. Manager Channel Strategy at AT&T
                 and past present of Marketing Communications      and author of the ROI chapter for
                             Executives International           WOMMA’s 2009 Measurement Guidebook.



Friday, May 21, 2010
Meet people over breakfast




Friday, May 21, 2010
Share your experiences
                       and continue the conversation




Friday, May 21, 2010
Not an early bird?
                       No worries, you can still get
                              the worm.




Friday, May 21, 2010
Hope to see you at our next event.




                           www.socialmediabreakfast.com/category/smb-seattle/




Friday, May 21, 2010
Connect with us online @SMBSeattle




                                                      libsyn

Friday, May 21, 2010
eat, meet, share, and learn




Friday, May 21, 2010
Prepared for Social Media Breakfast Seattle
                                      by Colleen Carrington
                       (@colleencar, www.linkedin.com/in/colleencarrington)

Friday, May 21, 2010

Contenu connexe

En vedette

Power bichi
Power bichiPower bichi
Power bichi
maurix03
 
Nigel bagley the future value chain
Nigel bagley the future value chainNigel bagley the future value chain
Nigel bagley the future value chain
ECR Community
 
Wasc evaluator training webinar spring 2011 (Jan 11, 2011)
Wasc evaluator training webinar spring 2011 (Jan 11, 2011)Wasc evaluator training webinar spring 2011 (Jan 11, 2011)
Wasc evaluator training webinar spring 2011 (Jan 11, 2011)
WASC Senior
 
John talbot achieving visibility & control
John talbot achieving visibility & controlJohn talbot achieving visibility & control
John talbot achieving visibility & control
ECR Community
 
Vicki Gilman sleep fatigue and activity levels in neurorehabilitation
Vicki Gilman sleep fatigue and activity levels in neurorehabilitationVicki Gilman sleep fatigue and activity levels in neurorehabilitation
Vicki Gilman sleep fatigue and activity levels in neurorehabilitation
COT SSNP
 
John jackson capitalising on new trends
John jackson capitalising on new trendsJohn jackson capitalising on new trends
John jackson capitalising on new trends
ECR Community
 

En vedette (15)

FITT Toolbox: Detection & Monitoring
FITT Toolbox: Detection & MonitoringFITT Toolbox: Detection & Monitoring
FITT Toolbox: Detection & Monitoring
 
Power bichi
Power bichiPower bichi
Power bichi
 
Juliana Rotich - Ushahidi
Juliana Rotich - UshahidiJuliana Rotich - Ushahidi
Juliana Rotich - Ushahidi
 
Nigel bagley the future value chain
Nigel bagley the future value chainNigel bagley the future value chain
Nigel bagley the future value chain
 
Wasc evaluator training webinar spring 2011 (Jan 11, 2011)
Wasc evaluator training webinar spring 2011 (Jan 11, 2011)Wasc evaluator training webinar spring 2011 (Jan 11, 2011)
Wasc evaluator training webinar spring 2011 (Jan 11, 2011)
 
Aquecedorsolar
AquecedorsolarAquecedorsolar
Aquecedorsolar
 
John talbot achieving visibility & control
John talbot achieving visibility & controlJohn talbot achieving visibility & control
John talbot achieving visibility & control
 
Vicki Gilman sleep fatigue and activity levels in neurorehabilitation
Vicki Gilman sleep fatigue and activity levels in neurorehabilitationVicki Gilman sleep fatigue and activity levels in neurorehabilitation
Vicki Gilman sleep fatigue and activity levels in neurorehabilitation
 
Mixing Diagram, Tree, Text, Table and Form editors to build a kick-ass modeli...
Mixing Diagram, Tree, Text, Table and Form editors to build a kick-ass modeli...Mixing Diagram, Tree, Text, Table and Form editors to build a kick-ass modeli...
Mixing Diagram, Tree, Text, Table and Form editors to build a kick-ass modeli...
 
John jackson capitalising on new trends
John jackson capitalising on new trendsJohn jackson capitalising on new trends
John jackson capitalising on new trends
 
Functional skills and progression a london perspective (lorna hunte jackson...
Functional skills and progression   a london perspective (lorna hunte jackson...Functional skills and progression   a london perspective (lorna hunte jackson...
Functional skills and progression a london perspective (lorna hunte jackson...
 
Case Study - Client Briefing Tool
Case Study - Client Briefing ToolCase Study - Client Briefing Tool
Case Study - Client Briefing Tool
 
FITT Toolbox: Tools for Internal Collaboration
FITT Toolbox: Tools for Internal CollaborationFITT Toolbox: Tools for Internal Collaboration
FITT Toolbox: Tools for Internal Collaboration
 
Successful Children's Birthday Parties: It's all in the Planning
Successful Children's Birthday Parties: It's all in the PlanningSuccessful Children's Birthday Parties: It's all in the Planning
Successful Children's Birthday Parties: It's all in the Planning
 
04 servicios de_google[1]
04 servicios de_google[1]04 servicios de_google[1]
04 servicios de_google[1]
 

Similaire à What is SMBSeattle?

Paper to Pixels: Breaking down the barriers between print and interactive design
Paper to Pixels: Breaking down the barriers between print and interactive designPaper to Pixels: Breaking down the barriers between print and interactive design
Paper to Pixels: Breaking down the barriers between print and interactive design
Clockwork Active Media
 
BBDO Guerrero | Proximity Philippines Credentials 2010
BBDO Guerrero | Proximity Philippines Credentials 2010BBDO Guerrero | Proximity Philippines Credentials 2010
BBDO Guerrero | Proximity Philippines Credentials 2010
BBDOGuerrero
 

Similaire à What is SMBSeattle? (20)

Lean mean php machine
Lean mean php machineLean mean php machine
Lean mean php machine
 
Chlkboard Developers Event
Chlkboard Developers EventChlkboard Developers Event
Chlkboard Developers Event
 
Have you heard the buzz?
Have you heard the buzz?Have you heard the buzz?
Have you heard the buzz?
 
Top 10 Web Ministry Tips - NRB
Top 10 Web Ministry Tips - NRBTop 10 Web Ministry Tips - NRB
Top 10 Web Ministry Tips - NRB
 
5Q Communications - Top 10 Tips for Effective Web Ministry
5Q Communications - Top 10 Tips for Effective Web Ministry5Q Communications - Top 10 Tips for Effective Web Ministry
5Q Communications - Top 10 Tips for Effective Web Ministry
 
9.7 Things Every Programmer Should Know About User Experience
9.7 Things Every Programmer Should Know About User Experience9.7 Things Every Programmer Should Know About User Experience
9.7 Things Every Programmer Should Know About User Experience
 
Social Media Infrastructure: Building a Foundation for Success
Social Media Infrastructure: Building a Foundation for SuccessSocial Media Infrastructure: Building a Foundation for Success
Social Media Infrastructure: Building a Foundation for Success
 
Paper to Pixels: Breaking down the barriers between print and interactive design
Paper to Pixels: Breaking down the barriers between print and interactive designPaper to Pixels: Breaking down the barriers between print and interactive design
Paper to Pixels: Breaking down the barriers between print and interactive design
 
Slides for Newcastle Uni Renewable Energy, Enterprise & Management MSc - Soci...
Slides for Newcastle Uni Renewable Energy, Enterprise & Management MSc - Soci...Slides for Newcastle Uni Renewable Energy, Enterprise & Management MSc - Soci...
Slides for Newcastle Uni Renewable Energy, Enterprise & Management MSc - Soci...
 
Sharp Social Media Presentation
Sharp Social Media PresentationSharp Social Media Presentation
Sharp Social Media Presentation
 
iCrossing - CIM Financial Services Group Presentation
iCrossing - CIM Financial Services Group PresentationiCrossing - CIM Financial Services Group Presentation
iCrossing - CIM Financial Services Group Presentation
 
eLearning in Tourism
eLearning in TourismeLearning in Tourism
eLearning in Tourism
 
Bdw intro 080910
Bdw intro 080910Bdw intro 080910
Bdw intro 080910
 
07
0707
07
 
Future of Performance management
Future of Performance managementFuture of Performance management
Future of Performance management
 
Will You Love Me Tomorrow?
Will You Love Me Tomorrow?Will You Love Me Tomorrow?
Will You Love Me Tomorrow?
 
From Eyeballs to Engagement: Socia Media Measurement
From Eyeballs to Engagement: Socia Media Measurement From Eyeballs to Engagement: Socia Media Measurement
From Eyeballs to Engagement: Socia Media Measurement
 
Social Media
Social MediaSocial Media
Social Media
 
BBDO Guerrero | Proximity Philippines Credentials 2010
BBDO Guerrero | Proximity Philippines Credentials 2010BBDO Guerrero | Proximity Philippines Credentials 2010
BBDO Guerrero | Proximity Philippines Credentials 2010
 
Reflex FATC
Reflex FATCReflex FATC
Reflex FATC
 

Plus de SMB Seattle

Plus de SMB Seattle (9)

You Tweeted WHAT?!: Legal Risks of Social Media
You Tweeted WHAT?!: Legal Risks of Social MediaYou Tweeted WHAT?!: Legal Risks of Social Media
You Tweeted WHAT?!: Legal Risks of Social Media
 
SMB Seattle - Offline WOM by Saul Colt
SMB Seattle - Offline WOM by Saul ColtSMB Seattle - Offline WOM by Saul Colt
SMB Seattle - Offline WOM by Saul Colt
 
Search and Social: How to Get More Action from Organic Marketing
Search and Social: How to Get More Action from Organic MarketingSearch and Social: How to Get More Action from Organic Marketing
Search and Social: How to Get More Action from Organic Marketing
 
The 4 myths of social media intuit case study for smb seattle 8.10.pptx
The 4 myths of social media intuit case study for smb seattle 8.10.pptxThe 4 myths of social media intuit case study for smb seattle 8.10.pptx
The 4 myths of social media intuit case study for smb seattle 8.10.pptx
 
SMBSeattle/IABC Seattle: Expedia -Social Media Lessons Learned
SMBSeattle/IABC Seattle: Expedia -Social Media Lessons LearnedSMBSeattle/IABC Seattle: Expedia -Social Media Lessons Learned
SMBSeattle/IABC Seattle: Expedia -Social Media Lessons Learned
 
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social MediaSMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
 
SMB Seattle Ant's Eye View
SMB Seattle Ant's Eye ViewSMB Seattle Ant's Eye View
SMB Seattle Ant's Eye View
 
PEMCO Insurance: Leading with Relationships
PEMCO Insurance: Leading with RelationshipsPEMCO Insurance: Leading with Relationships
PEMCO Insurance: Leading with Relationships
 
SMBSeattle: Crafting an Engagement Strategy
SMBSeattle: Crafting an Engagement Strategy SMBSeattle: Crafting an Engagement Strategy
SMBSeattle: Crafting an Engagement Strategy
 

Dernier

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Dernier (20)

Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 

What is SMBSeattle?