The document outlines six essential steps for developing an effective social media strategy: 1) Plan how social media fits your marketing strategy and goals. 2) Do social media research on your audience and competitors. 3) Set measurable goals for success. 4) Develop an engagement strategy for content and channels. 5) Establish a measurement strategy. 6) Execute your strategy consistently. It also provides a case study of a successful social media campaign to promote boating safety.
29. “We have been overwhelmed by the positive
feedback we have been getting on the Safety
Dance campaign. We are going state to state
— from Virginia to Hawaii — for end-of-year
presentations and at every stop have received
multiple compliments on the campaign.
Everyone is commenting on the positive
message and how fun, cool and innovative
the campaign is.”
— Virgil Chambers, Executive Director
National Safe Boating Council