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Who am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Highlights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The geo-marketing of New Jersey’s small towns
How do we bring the power of social networking and geo-marketing to small towns and businesses? ?
Who is Using Foursquare?
29,400 people per day can  watch  a movie here
2,132,112 sq ft space - the largest mall in New Jersey and the 13-the largest mall in the United States.
Meet Vicky K. The Mayor of Garden State Plaza
50,000 people are in the building  for every game.
This is the Mayor of Yankee Stadium System Engineer for the New York Yankees  He is the System Engineer for the New York Yankees
This is a local restaurant in my  town.
What is the value proposition  to the consumer for checking in? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is the value proposition to your business to get people to check in? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
This is an opportunity missed. How can you get them to check in here?
If you asked her to check in at your car dealership while “browsing”, would she? And what would you do with that? Can you use geo-marketing to convert the anonymous into the known?
Should plumbers, electricians, landscapers and other service contractors check-in  at your house or business?
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Foursquare by Erik Endress

  • 1.
  • 2.
  • 3. The geo-marketing of New Jersey’s small towns
  • 4. How do we bring the power of social networking and geo-marketing to small towns and businesses? ?
  • 5. Who is Using Foursquare?
  • 6. 29,400 people per day can watch a movie here
  • 7. 2,132,112 sq ft space - the largest mall in New Jersey and the 13-the largest mall in the United States.
  • 8. Meet Vicky K. The Mayor of Garden State Plaza
  • 9. 50,000 people are in the building for every game.
  • 10. This is the Mayor of Yankee Stadium System Engineer for the New York Yankees He is the System Engineer for the New York Yankees
  • 11. This is a local restaurant in my town.
  • 12.
  • 13.
  • 14. This is an opportunity missed. How can you get them to check in here?
  • 15. If you asked her to check in at your car dealership while “browsing”, would she? And what would you do with that? Can you use geo-marketing to convert the anonymous into the known?
  • 16. Should plumbers, electricians, landscapers and other service contractors check-in at your house or business?
  • 17.