Dan Antonson of SMCpros walks the viewer through the new Facebook Changes and what they mean for marketers and brands! Link to download video: http://smcpros.com/webinar-2/

1. FACEBOOK CHANGES
What They Are and Why You Should Care
Plus, LinkedIn Has Some Changes Too!

2. AGENDA FOR TODAY
Facebook
Cover Photo
Admin Panel
Tab Size and Location of Apps/Info
Premium Ads and Sponsored Stories
Company Milestones
Ability to See Friend’s Opinions
Post Control
2
LinkedIn Changes

3. A GLANCE AT FACEBOOK
845 Million Active Users
in December 2011
50% of them using Mobile
Component of Facebook
3

4. A GLANCE AT FACEBOOK
Facebook captures 1 in 11 online visits
4

5. A GLANCE AT FACEBOOK
1 in 5 Pageviews Online, 20 Minutes Average Visit
5

6. A GLANCE AT FACEBOOK
77%
6

7. A GLANCE AT FACEBOOK
56%
7

8. FACEBOOK TIMELINE FOR PROFILES
8

9. THE OLD
 Home page is new “default”
 Users can still “land” on the tab through
 Links in posts
 Facebook ads 9
 Sites outside Facebook.

10. THE NEW
10

11. 11

12. 12

13. TAB SIZE AND LOCATION CHANGED
 Home page is new “default”
 Users can still “land” on the tab through
 Links in posts
 Facebook ads 13
 Sites outside Facebook.

14. •Choose 520 or
810 pixels wide
with length
still determined
by you
14

15. “ABOUT” SECTION
15

16. FUSION OF ADMIN PANEL &INSIGHTS
 Remember this?
 Now there’s this!
16

17. 17

18. PREMIUM ADS
18 And Sponsored Stories!

19. PREMIUM ADS AND SPONSORED STORIES
 Ads Less like Ads
 Facebook wants ads to be more natural
 Sidebar Ads will still exist
 No More Megaphone
 To see a story, a friend has to have liked a page
 OR – you already have to be a fan of the page
19

20. PREMIUM ADS AND SPONSORED STORIES
20

21. PREMIUM AND “LIKE” AD
21

22. RSVP AD POLL AD
22

23. SAMPLING AD
23

24. PREMIUM VIDEO AD
24

25. TYPES OF ADS – SPONSORED STORIES
 Sponsored Stories
 Page Likes
 Application Interactions
 Check-ins
 Page Posts
25

26. REACH GENERATOR
 Pay a Fixed Fee to ensure that your content /
ads will be seen by 75 percent of your Fans.
OFFERS
 Create special offers on your Timeline to be
redeemed in-store.
 No Cost
26

27.  Game Changer
 Increase in reach
and impressions
27

28. QUESTIONS?
28 Next Topic: Company Milestones

29. COMPANY MILESTONES COMPONENT
29

30. MORE POST CONTROL GIVEN
 Starred content will fit the width of the timeline
 Important or memorable statuses can be “pinned”
30

31. FRIENDS AND MESSAGES
 Fans can see which of
their friends “like”
your page right on
your timeline
 Plus, messages
between businesses
and fans
31

32. STRATEGY
32 Next Topic: A Case Study with Timeline

33. FACEBOOK TIMELINE : THE STRATEGY
33

34. FACEBOOK TIMELINE : THE STRATEGY
34

35. FACEBOOK TIMELINE : THE STRATEGY
35

36. FACEBOOK TIMELINE : THE STRATEGY
36

37. QUESTIONS?
37

38. CONTACT INFO
 Dan Antonson  SMCpros
 dantonson@smcpros.com  info@smcpros.com
 612.298.2330  Smcpros.com
 @smcpros
 Facebook.com/smcpros
 Chad Kluge
 ckluge@smcpros.com
 @chadkluge
38

39. THANK YOU
39 From all of us at SMCpros headquarters!