Lie of content marketing

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A lighthearted look at how you might be approaching content marketing backwards. Inbound marketing discards “firing” messages at customers in favor of planting seeds, but what if brands aren’t the ones in control? Who’s the farmer and who’s the seed?

Marketing Business News & Politics

The Lie of Content Marketing

SME Digital | Social Media Explorer

So, there’s a little problem with
content marketing.

Okay, not all of it is a lie. 
Just most of it.

See, we thought we were turning
marketing upside down.

…waiting for customers to nibble
at our content.

…planting little seeds and
nurturing them to life.

Serving your needs
instead of you serving them.

They decide whether to keep you
or whether to throw you back.

whatever
You’ll help them be stronger.
it is they want to be.

Let’s remember who  
really has the power.

(Yes, we can help.)
SME Digital | Social Media Explorer
info@socialmediaexplorer.com
www.socialmediaexplorer.com
888-473-1836

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