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SMiCS Amsterdam July 2012


10 Mins

@mikegbuck

                            ©WhataboutSocial
We are all
still Pioneers -
    Business
  Models are
   changing!




                   ©WhataboutSocial
Dell




       ©WhataboutSocial
What is Social all about?




                            ©WhataboutSocial
Motivation?



              There are two levers
              to set man in motion,
              fear and self-interest.
              (Napoleon Bonaparte 1799)




                                          ©WhataboutSocial
Not an option!

                 There are two levers
                 to set man in motion,
                 fear and self-interest.
                 (Napoleon Bonaparte 1799)




                                             ©WhataboutSocial
Walking the Talk




                   ©WhataboutSocial
Impressive Brand?




                    ©WhataboutSocial
Consumers will be watching you?




                                  ©WhataboutSocial
Pandoras Box? Yes!




                     ©WhataboutSocial
Who is talking about you?




                            ©WhataboutSocial
You are already PART of it …
    If you like it or not!
                        ©WhataboutSocial
Social Media Listening und Command Center




                                      ©WhataboutSocial
Do you really know what`s working?




                                     ©WhataboutSocial
Building the
Ecosystem


               ©WhataboutSocial
Fish where
the fish are…




                ©WhataboutSocial
Content and
 dialogs are
   Queen,
 Listening is
     King



                ©WhataboutSocial
Involve and
 train your
employees –
  Building
  effective
 structures




              ©WhataboutSocial
Wie gehe ich es an?



                      Thank You




                          ©WhataboutSocial
Michael Buck                                                                WhataboutSocial
Profil
 Expert for Global Businesses, eCommerce,
  Online Marketing and Social Media
 Previous Head of Global Online Marketing @ DELL Inc.
 Responsible for Dell`s Global eBusiness Marketing &
  Social Media-Strategy since 2008
 Stands for state of the art Best-Practises and the
  successful migration of multinational
  Businesses within the Social Media era
 Offers- Strategic Business Consulting and Online
  Business councelling for improved eBusiness growth
 Values: Quality relationsships, Competency and Honesty


 Favorite Quotes: - „Price is what you pay. Value is what you get“ (Warren Buffet)
                      - „Markets come and go. Good Businesses don`t.“ (Fred Wilson)

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Michael Buck TED style - Best practice Dell

  • 1. SMiCS Amsterdam July 2012 10 Mins @mikegbuck ©WhataboutSocial
  • 2. We are all still Pioneers - Business Models are changing! ©WhataboutSocial
  • 3. Dell ©WhataboutSocial
  • 4. What is Social all about? ©WhataboutSocial
  • 5. Motivation? There are two levers to set man in motion, fear and self-interest. (Napoleon Bonaparte 1799) ©WhataboutSocial
  • 6. Not an option! There are two levers to set man in motion, fear and self-interest. (Napoleon Bonaparte 1799) ©WhataboutSocial
  • 7. Walking the Talk ©WhataboutSocial
  • 8. Impressive Brand? ©WhataboutSocial
  • 9. Consumers will be watching you? ©WhataboutSocial
  • 10. Pandoras Box? Yes! ©WhataboutSocial
  • 11. Who is talking about you? ©WhataboutSocial
  • 12. You are already PART of it … If you like it or not! ©WhataboutSocial
  • 13. Social Media Listening und Command Center ©WhataboutSocial
  • 14. Do you really know what`s working? ©WhataboutSocial
  • 15. Building the Ecosystem ©WhataboutSocial
  • 16. Fish where the fish are… ©WhataboutSocial
  • 17. Content and dialogs are Queen, Listening is King ©WhataboutSocial
  • 18. Involve and train your employees – Building effective structures ©WhataboutSocial
  • 19. Wie gehe ich es an? Thank You ©WhataboutSocial
  • 20. Michael Buck WhataboutSocial Profil  Expert for Global Businesses, eCommerce, Online Marketing and Social Media  Previous Head of Global Online Marketing @ DELL Inc.  Responsible for Dell`s Global eBusiness Marketing & Social Media-Strategy since 2008  Stands for state of the art Best-Practises and the successful migration of multinational Businesses within the Social Media era  Offers- Strategic Business Consulting and Online Business councelling for improved eBusiness growth  Values: Quality relationsships, Competency and Honesty  Favorite Quotes: - „Price is what you pay. Value is what you get“ (Warren Buffet) - „Markets come and go. Good Businesses don`t.“ (Fred Wilson)