Talk by Sarah Grøn at Social Media Week February 2013 about SMK on social media.

1. SMK
– GOING SOCIAL
Social Media Week 21. februar 2013 Side 1

2. SMK on social media
Social Media Week 21. februar 2013 Side 2

3. The first steps…
We need more people coming to our
events …Let’s make a Facebook page!
Social Media Week 21. februar 2013 Side 3

4. And we failed…
Social Media Week 21. februar 2013 Side 4

5. Help, you know I need someone, help
Social Media Week 21. februar 2013 Side 5

6. Starting over
Social Media Week 21. februar 2013 Side 6

7. Show it, don’t yell it
Social Media Week 21. februar 2013 Side 7

8. Art to the people
Social Media Week 21. februar 2013 Side 8

9. Why social media?
•Reaching new audiences
•Branding
SMK is the clever friend who challenges us to question and
explore the world we live in; always with a point of view, always
willing to listen and question.
Social Media Week 21. februar 2013 Side 9

10. Why social media?
•Content marketing
•Creating relations and bonding with existing audiences
•Learning from our fans
Social Media Week 21. februar 2013 Side 10

11. Every tool is a weapon if you hold it
right
http://www.museum-analytics.org/
http://page-analyzer.dk/
Social Media Week 21. februar 2013 Side 11

12. Want to know more?
Mikael Lemberg: Facebook is the matrix
http://www.kommunikationsforum.dk/artikler/facetrix-is-the-matrix
Bjarki Valtysson: Facebook as a digital public sphere: Processes of colonization and emancipation.
http://www.triple-c.at/index.php/tripleC/article/view/312
Nicole Ellison & danah boyd: Social network sites: Definition, history, and scholarship.
http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
Alice Marwick & danah boyd: I tweet honestly, I tweet passionately: Twitter users, context collapse, and
the imagined audience.
http://nms.sagepub.com/content/early/2010/06/22/1461444810365313
Social Media Week 21. februar 2013 Side 12

13. Thank you for listening
https://twitter.com/sarahgrn
https://twitter.com/statensm
useum
http://dk.linkedin.com/in/sarahsgroen
Social Media Week 21. februar 2013 Side 13