Mandy Vavrinak's presentation from 2014 SMTULSA Social Business Conference. Learn more smtulsa.com
How DO you do things like figure out how best to allocate dollars, resources, brainwaves, and content? How can content development fuel both “traditional” and “social” aspects of marketing? Social media is growing up and it’s now less about the channels you’re in than the entire way companies large and small work together internally and externally. I will share some practical strategies for baking in social optimization of your marketing, media, content and collaboration, because that is what will push your business or brand forward AND get you ready for the next big thing – the so-called ‘Internet of Things’ in fact. We wrap up with a look forward a bit to next wave of connectedness and what it means for social media, marketing and the customer experience.
3. Social Business
A social business is not a business that
sends a lot of tweets or has a ton of
Facebook likes.
It is one that realizes that it operates in a more
transparent and social world. A social business
places equal value on the needs of its customers,
employees, partners, and shareholders.
Michael Brenner - How Marketers Can Lead the Social Business Transformation
6. So…. Social Business?
Social business is much more than just social
media. Social business is about people-centric
engagement. Socially enabled
organizations will flourish and out-perform their
competition by providing better experiences.
Michelle Killebrew - IBM Social Business/Marketing
7. Why Integrated Marketing
?A
dvertorial
Failure of free
Authenticity
Infobesity* / Advocacy
Own your network
*@Ekaterina (Walter, CMO of
Branderati)
11. Increase audience
engagement
Increase total
audience
More timely & relevant
communication
Boost donors, support
in kind, awareness of
(Facebook) mission
12. Start With Strategy
• Who are you - Outside IN
• Why does what you offer matter?
• and to whom?
• when / where / why is it actionable?
13. So…. Social Business?
Social business is much more than just social
media. Social business is about people-centric
engagement. Socially enabled
organizations will flourish and out-perform their
competition by providing better experiences.
Michelle Killebrew - IBM Social Business/Marketing
16. Some Next Big Things
• Integrated social databases
• Marrying action – not just intent – with
social activity and learning over time
• Internet as information… no longer a
thing we use, but how we live
17. Channels will become less
and less important over
time.
How you gather, share, and use
information will become more
and more important over time.
18. In Context:
How Social Media Works In
An Integrated Marketing & Media
Plan
@Mandy_Vavrin
ak