This session was hosted by Route-01 @ SMW Bangalore Know more :http://socialmediaweek.org/bangalore/2015/03/06/consumer-relationship-and-loyalty/

1. WHY DON’T YOU
LIKE ME?
An Insight into
Brand-Consumer Relationships
and Managing Loyalty

2. WHY SHOULD CONSUMERS LIKE YOU?

3. THE RELATIONSHIP
BEGINS WITH THE CONSUMER
AND CONTINUES TO THE BRAND

4. THE 4Ps HAVE CHANGED

5. SAY HELLO TO
THE 7Ps OF SOCIAL MEDIA MARKETING

6. POSITION
PERFORMANCE
PROXIMITY
PRICE
PRESENCE
PERCEPTION
PROMOTION

7. WHAT’S HAPPENING IN 2015…

8. GIVE ME YOUR WALLET… NOW

9. LET’S GO SHOPPING…

10. YOUR DEVICE IS A SOCIAL BEING…

11. WHAT IS PRIVACY ANYWAY?

12. THE AGE OF ANTISOCIALISM…

13. THE ONLINE WORLD IS CHALLENGING

14. HOW MUCH IS TOO MUCH?

15. DO I KNOW YOU?

16. THANK YOU FOR
CALLING CUSTOMER SERVICE
HOW CAN OUR CEO HELP YOU?

17. KNOWLEDGE IS POWER

18. CREATE SUSTAINABLE BRAND GROWTH

19. ENGAGEMENT
= LOYALTY + COMMUNICATION

20. THE PLATFORM DOESN’T MATTER

21. IT’S NOT ABOUT LOYALTY CARDS

22. IMPROVE STAKEHOLDER LOYALTY

23. MARRY INBOUND & OUTBOUND

24. CLEAR OBJECTIVES DRIVE METRICS

25. DRIVE GROWTH & PROFITABLITY

26. IMPROVE BRAND SHARABILITY

27. REDUCE COMPETITOR AFFAIRS

28. FORGET PROGRAMS
CREATE PRODUCTS

29. BUILD NATURAL ROI

30. FREQUENT VISITS
SPEND PER VISIT
PROMOTION PARTICIPATION
COST OF REWARDS
COST OF PROGRAMS
NET REVENUE INCREASE

31. QUALITY DRIVES QUANTITY

32. INTEGRATE MEDIA, CUSTOMER &
TRANSACTION TOUCHPOINTS

33. DERIVE CONSOLIDATED
CONSUMER DATA

34. UNDERSTAND
THE SEGMENT OF ONE

35. BUILD THE RELATIONSHIP
Questions for the speaker
@INpressionist
in.linkedin.com/in/shyamnair/en