How can Meltwater Buzz help monitor your brand?
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Sara Davar, Area Director at Meltwater Buzz talks at SMWF Europe on how Meltwater Buzz can help your brand. Find out more at http://www.socialmedia-forum.com/europe/.
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How can Meltwater Buzz help monitor your brand?
- 2. What is Meltwater Buzz? • Listen • Analyze • Engage
- 3. Meltwater Future of Content Survey Companies attitude to social media More visionary More averse 100% 6% •90%International survey 12% 8% 14% 14% 22% 8% 27% 16% 80% 14% 22% 24% 70% 20% 36% •60%450 companies across32% world the 30% Visionaires 42% 18% Followers 50% 26% 13% Catching up 40% 36% 18% •30%Non-clients, 13% 14% industries and across 18% Reluctants 16% 44% Averse 20% sectors 10% 24% 24% 24% 28% 10% 10% 12% 0% 5% US Germany UK Singapore Australia Norway Sweden •
- 4. The importance of monitoring buzz around company / brand Not particularly Not particularly Important Important 3% 5% Neither Important / unimportant 9% Extremely Important 43% Quite Important 41%
- 5. Hmmm… How do I get started? - 8 straightforward tips
- 6. 1: Start listening in
- 8. 3: Strategy & playbook
- 9. 4: Choose channels that suit your ”why”
- 10. 5: Engage
- 11. 6: ”Respond or not”
- 12. 7: Measure your Social Media ROI
- 13. 8: Evaluate
- 14. Why it matters …from a client perspective Clare Carney Digital Marketing Executive Trader Media Group
- 15. Auto Trader Social Media Objectives • Establish engaged community of motorists • Strengthen ‘ownership phase’ of brand offering • Increase brand affinity and create advocates • Support wider CRM strategy • Draw in, own and defuse crisis comms issues • Drive valuable actions onsite
- 16. Auto Trader’s social media strategy: • Grow & Manage earned social community • Monitor wider web conversation • Measure key valuable metrics & benchmark • Report actionable insights back to stakeholders. • Integrate earned/owned media where appropriate
- 17. How does Auto Trader use MBuzz? LISTEN: • Positive & negative feedback • Crisis comms alert network ANALYSE & REPORT: • Key valuable metrics • Competitor analysis • Actionable insights ACTION: • Research • Engage • Product development
- 18. What’s next? • Extending social media beyond marketing department • Fully integrating monitoring with engagement • Understanding the true influence of buzz