Let's get engaged! Dan Purvis, Director of PR, Meltwater Group

1. Will You Marry Me?
Let’s get engaged
@DanPurvis
Director, PR
Visit Meltwater Buzz
March 2011 – SMWF Europe at Stand 42/43

2. Quick intro
And then we can get to it
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3. Meltwater Group
• Founded 2001 in Oslo, Norway • 20,000+ active customers
• HQ in San Francisco • 57 offices in 29 countries
• Over $100M in revenue • 800+ employees worldwide
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4. Digital Intelligence & Marketing Solutions
Online Media
Monitoring Meltwater
News
Meltwater
Meltwater
Press
Reach
Meltwater
SEM Platform & Group Intelligent Media Database
Consulting & PR Distribution
Meltwater
Buzz
Social Media
Monitoring, Social CRM
Engagement &
Management
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5. Know Your Customer
Engagement is key..
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6. Knowledge is power
And it resides outside the firewall
WHERE WE THINK WHERE WE THINK
YOU ARE YOU WANT TO BE
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7. Do you really care?
Customer must come first
WHERE WE THINK
YOU WANT TO BE
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8. Power to the People
The democratised Web
1bn
WHERE WE THINK tweets
YOU ARE per week
I can be
Over
heard!!!
800mn
active
users
100s of milions of blogs
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9. Putting the customer first
They’re not just a number
WHERE WE THINK
YOU WANT TO BE
Your
You
customer
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10. Enough from me
Time for the Bear…
WHERE WE THINK WHERE WE THINK
YOU ARE YOU WANT TO BE
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11. Will You Marry Me?
Let’s get engaged
@DanPurvis
Director, PR
Visit Meltwater Buzz
March 2011 – SMWF Europe at Stand 42/43