8. Social media & ROI
• What is the value of a
Facebook friend?
• How does social tie in with
wider marketing KPIs?
• What proportion of results can
be attributed?
• The tools are there, stats
aplenty, but what do they
actually tell us?
11. Revisiting the Interbrand 100
• Leadership
• Stability
• Market
• Support
• International
• Trend
• Protection
12. SMR Top 5
Source: Top 50 brands in social media, NMA supplement
in conjunction with Yomego & Alterian
13. eBay #1?
• One of the longest established brand-led communities
• The community is largely self-policing
• Innovative projects like Group Gifts (ties in FB, Paypal)
• Full-time staff blogger Richard Brewer Hay is the social
spokesperson
• eBay Ink sellers promotes users who harness social
media to drive business forward
14. Technology brands get it
Samsung, #9 – 3D projections,
YouTube takeovers, website
social media makeover
Dell, #12 – The great success
story
15. Automotive brands are getting it
This sector is strongly represented:
Ford, Toyota, Honda, Ferrari,
Hyundai, Mercedez-Benz, Porsche &
Volkswagen all featured
25. No one-size-fits-all strategy
Apple rely on strength of product and its fans
Nintendo ignores facebook – they rely on YouTube
Gucci reinforces aspirational values via facebook
26. Yomego: SMR
• Our exclusive Social Media Reputation
(SMR) services tracks data in real-time
and provides analysis
• 29,000 social sources tracked via SM2
• Customised dashboard includes
competitor analysis
• Sentiment validated by human team
• Monthly report provides context and
prioritised list of recommendations in
tune with wider marketing activities
• Feed results back into campaign and
refine execution phase
27. Social Media Reputation
• Top 50 Brands revealed with NMA
MySocialMediaReputation.com
• Or check out SMR League Table via
homepage of www.nma.co.uk
28. Q&A?
The Lighthouse
70 Mitchell Street,
Glasgow G1 3LX
w. www.yomego.com
t. +44 (0) 141 582 0600
f. +44 (0) 141 582 0699