Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"
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SNDDC lecture held at the Newseum in Washington on April 11, 2015
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Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"
- 1. #SNDDC @cochranism @reggiemurphy Human-Centered Design and How We Might Engineer Changes in News Collaboration? APRIL 11, 2015 THE NEWSEUM KNIGHT CONFERENCE CENTER: ROOM 802 1:45PM Laura Cochran USER EXPERIENCE LEAD, CONDÉ NAST @cochranism Reggie Murphy, Ph.D. PRINCIPAL CONSULTANT, ELECTRONIC INK @reggiemurphy
- 2. #SNDDC @cochranism @reggiemurphy The First Date
- 3. #SNDDC @cochranism @reggiemurphy Discover Inspire Define Prototype Test
- 4. #SNDDC @cochranism @reggiemurphy What is the right question?
- 5. #SNDDC @cochranism @reggiemurphy Stakeholder Interviews
- 6. #SNDDC @cochranism @reggiemurphy What did we learn?
- 7. #SNDDC @cochranism @reggiemurphy If it is new & not widely adopted, does it matter? Yes.
- 8. #SNDDC @cochranism @reggiemurphy It Isn’t Easy Enough
- 9. #SNDDC @cochranism @reggiemurphy Leadership Owns Time and Space
- 10. #SNDDC @cochranism @reggiemurphy People in editorial, technology and business roles do not have the same goals set by leadership
- 11. #SNDDC @cochranism @reggiemurphy What is the right problem to solve?
- 12. #SNDDC @cochranism @reggiemurphy How might we help re-engineer how journalists, technologists and business leaders work more collaboratively together?
- 13. #SNDDC @cochranism @reggiemurphy Research Design
- 14. #SNDDC @cochranism @reggiemurphy Contextual inquiry Five locations 25 1:1 interviews
- 15. #SNDDC @cochranism @reggiemurphy Roles Tenure Rewards Motivations Communication Workspace Org Structures Technology
- 16. #SNDDC @cochranism @reggiemurphy What did we learn? Ants and Newsrooms
- 17. #SNDDC @cochranism @reggiemurphy People who share skills, interests and work together need a deep connectedness.
- 18. #SNDDC @cochranism @reggiemurphy People learn behavior from those they see and interact with daily.
- 19. #SNDDC @cochranism @reggiemurphy Maintaining connectedness with a constant revolving door is a huge challenge.
- 20. #SNDDC @cochranism @reggiemurphy A Google Maps view of the newsroom does not exist.
- 21. #SNDDC @cochranism @reggiemurphy “I assumed someone, somewhere, in some room had analytics.”
- 22. #SNDDC @cochranism @reggiemurphy People learn how they fit into the system when they encounter people on the trail.
- 23. #SNDDC @cochranism @reggiemurphy There must be a trail, a sidewalk, a conduit for information to be shared across teams.
- 24. #SNDDC @cochranism @reggiemurphy A simple, common language between edit, tech and business is missing.
- 25. #SNDDC @cochranism @reggiemurphy “It Feels Uncomfortable.”
- 26. #SNDDC @cochranism @reggiemurphy It isn’t about doing each other’s craft, it is about knowing how to leverage each other best.
- 27. #SNDDC @cochranism @reggiemurphy Evolution tells the queen’s colony what is right and wrong.
- 28. #SNDDC @cochranism @reggiemurphy Ants work together because they know they need each other to survive.
- 29. #SNDDC @cochranism @reggiemurphy “Chartbeat is interesting and demoralizing.”
- 30. #SNDDC @cochranism @reggiemurphy People naturally work only with their neighbors or alone. They must be incentivized to work across groups.
- 31. #SNDDC @cochranism @reggiemurphy “Engineered for success...”
- 32. #SNDDC @cochranism @reggiemurphy Laura Cochran USER EXPERIENCE LEAD CONDÉ NAST @cochranism Reggie Murphy, Ph.D. PRINCIPAL CONSULTANT ELECTRONIC INK @reggiemurphy Thank you!