Empowering bank service representatives with better tools for client facing initiatives and CRM Christophe Langlois - Founder, Visible-Banking More: http://somesso.com/blog/2009/10/christophe-lanlois-video-teaser/

2. Visible-Banking.com/finovate

3. Visible Banking: 100% Social Media Visible-Banking.com (since February 2007) Visible Banking Page (since August 2008) @Visible_Banking (since February 2009) Stats (October 09) -> 1k rss readers -> 75+ video interviews -> 30+ events Stats (October 09) -> 360+ fans -> 30+ videos -> 80+ posted items Stats (October 09) -> 1345+ followers -> 1250+ updates -> 19+ listed Mission: help financial institutions across the world better UNDERSTAND and LEVERAGE social media, successfully engage with people, and build trusted relationships.

4. Visible-Banking.com: Exclusive Content http://Visible-Banking.com Interviews Directory Social Media Watch

5. Links on BIT.LY/BanksMustUseTwitter

6. Social Media: Key Concerns & Mistakes Ownership Risk / L&C Budget / ROI Not for US Tone of Voice Budget Allocation Value & Reward Just Another Channel Concerns Mistakes

7. Still Doubting the Power of Social Media? 2 months 4,000+ members 3 weeks 420,000 views

8. A Phased Approach to Social Media Intranet 2.0 Online Banking B-to-B projects B-to-C projects Risk Complexity IMPROVE MEASURE ENGAGE PARTICIPATE LISTEN LEARN OPEN Open Restricted Restricted

10. The Key to Success: Reward Your Users Successful Social Media Initiatives, Buzz & WOM Active Communities Fun / Experience Visibility Exclusive Content Contest / Prizes

12. Wells Fargo 2.0: Create Emotions

13. Advanta: Ambassador for the SME Sector

14. Severus CU’s ‘Young & Free in Alberta’ Organize a Competition to Find your Community Manager

15. TWITTER

16. Twitter in Numbers $3 million for Dell $1 billion valuation 20-25 million users 2009 18-49 years old

19. Twitter Watch: 710 Accounts, 38 Countries Source: Visible Banking Twitter Watch (September 09) http://Visible-Banking.com/VBTW Top Countries Types of FIs September Activity Daily Growth since Creation (AVG)

20. FIs & Customer Service on Twitter

21. Start Now... Leverage Later

22. Follow Tweeple to DM Them & Listen

23. SM 2 : Smart Marketing & Social Media

24. Deal w/ Hacking & Don’t Be The Spammer! Hacking Spamming

25. @Ask_WellsFargo - Best Practice

26. @Ubank - Customer & Employee Advocacy Wow, our first recruit via Twitter! @UBank would like to welcome @robertsheridan to the team. Thanks for joining us Robert! 3:14 AM Mar 20th from web The thoughts of every UBank team member are with those impacted by the Victorian Bushfires2:57 PM Feb 8th from web Reward http://bit.ly/UBank

27. Twitter & ROI – Success Story 1

28. Twitter & ROI – Success Story 2

29. Twitter & ROI – Success Story 3

30. Innovation: Banking on Twitter

31. Twitter is (not only) for Celebs