How your employees are using social media today, how it is changing your company and what you should gain from it. Johannes Haus - Director Subscriptions, XING

1. Social Networking - Impact on Banking & Finance Johannes Haus Zurich, November 2009

2. 01 Intro: The Social Web 02 Using Social Media in Professional Context 03 Impact on your Social Media Strategy Content

3. Losing to the social web - Visualized Attention Is Moving From Large Destination Sites ... by

4. Losing to the social web - Visualized ... To The Social Web by

5. In The Social Web... ... individuals deliver the content ... information finds you ... communities are a dominating force ... conversations and links have become the new currency => The social web usually works bottom-up

6. Professional Social Networks On platforms like XING, these trends are happening in a professional environment Professionals are engaging... to exchange knowledge and information to keep track of professional contacts to pursue business development opportunities to seek advice to reach out to customers to find career opportunities to be approachable

7. Your employees have engaged… Thousands of paying members High Activity and engagement Estimatesfrom XING

8. Professional Social Networks 1 Digital Identity Management 7

9. Professional Social Networks 2 Efficient contact management

10. Professional Social Networks 3 Business lead generation 9

11. Professional Social Networks 4 Compelling tool for research, jobs & recruitment 16

12. Interacting in over 30’000 CommunitiesExamples of Finance & Banking Communities Groups From 50 to 50‘000 members 11

13. Engaging in Communities – Examples employee-communities customer-communities user-communities expertCommunities

14. THIS IS HAPPENING WITH OR WITHOUT YOU

15. What does this mean for your company? None of this is new. Networking has been happening for decades. The Social Web only makes it more powerful. More Efficient: The Benefits of networking can have a much bigger impact since the social web has made networking more efficient. More Tranparent: The actions of your employees and your company are becoming more visible, the information flow is becoming faster. Less Controlled: Since each individual is empowered through the Social Web, it is more difficult to uphold central authority or control.

16. What‘s your social media strategy? Many aspects of your business will be affected Business Development Knowledge Management Sales Recruiting Marketing InvestorRelations Communications To influence the conversation, you need to participate in it. Encourage the usage Let your employees become social media experts

18. Example: Barack Obama & The White House Engaging with followers and critiques: Presence on all major Social Media platforms Weekly Online Video Addresses White House Blogs Providing Tools to distribute, interact and debate

19. Elements of successful social media strategies Engage proactively with the „outside“ Be Authentic Have no fear of criticism Trust your employees to carry responsibility

20. Thank youfor your kind attention! XING – Powering Relationships 19

21. DISCLAIMER This presentation was produced in November 2009 by XING AG (the "Company") solely for use as an information source for potential business partners and is strictly confidential. It has been made available to you solely for your own information and may not be copied, distributed or otherwise made available to any other person by any recipient. This presentation is not an offer for sale of securities in the United States. The distribution of this presentation to you does not constitute an offer or invitation to subscribe for, or purchase, any shares of the XING AG and neither this presentation nor anything contained herein shall form the basis of, or be relied on in connection with, any offer or commitment whatsoever. The facts and information contained herein are as up-to-date as is reasonably possible and are subject to revision in the future. Neither the Company nor any of its subsidiaries, any directors, officers, employees, advisors nor any other person makes any representation or warranty, express or implied as to, and no reliance should be placed on, the accuracy or completeness of the information contained in this presentation. Neither the Company nor any of its subsidiaries, any directors, officers, employees, advisors or any other person shall have any liability whatsoever for any loss arising, directly or indirectly, from any use of this presentation. The same applies to information contained in other material made available at the presentation. While all reasonable care has been taken to ensure the facts stated herein are accurate and that the opinions contained herein are fair and reasonable, this document is selective in nature and is intended to provide an introduction to, and overview of, the business of the Company. Where any information and statistics are quoted from any external source, such information or statistics should not be interpreted as having been adopted or endorsed by the Company as being accurate. This presentation contains forward-looking statements relating to the business, financial performance and results of the Company and/or the industry in which the Company operates. These statements are generally identified by words such as "believes," "expects," "predicts," "intends," "projects," "plans," "estimates," "aims," "foresees," "anticipates," "targets," and similar expressions. The forward-looking statements, including but not limited to assumptions, opinions and views of the Company or information from third party sources, contained in this presentation are based on current plans, estimates, assumptions and projections and involve uncertainties and risks. Various factors could cause actual future results, performance or events to differ materially from those described in these statements. The Company does not represent or guarantee that the assumptions underlying such forward-looking statements are free from errors nor do they accept any responsibility for the future accuracy of the opinions expressed in this presentation. No obligation is assumed to update any forward-looking statements.