The document discusses the key aspects of marketing known as the "3 M's": Market, Message, and Medium. It explains that the market consists of the target customers and factors that influence them. The message is what the brand communicates to the target audience. And the medium is the right channel to reach the ideal market with the message. It emphasizes starting with defining the right market first before considering the message and medium in order to have effective marketing.

1. What is Marketing?
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2. What is Marketing? The traditional
textbook answer usually mentions the “4
P’s of Marketing:” Product, Price, Place, &
Promotion. This is NOT an adequate
definition. Why? Because of the
Marketing “M’s”
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3. Market
Who or what is the ‘right market’? Your market consists
of your target customers and the factors that cause
them to change. What are the specific demographics of
this market? These demographics could include age, sex,
status just to name a few. Your market isn’t “everyone”.
Best practice to narrow it down to who is the ‘right
market’ for your company, product or service and your
marketing will be more effective guaranteed.
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4. Message
How? — and what — your brand is
communicating. What is the ‘right
message’? The message that your
business conveys to your target audience
is extremely important.
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5. Medium
What is the ‘right medium’ to use in order to
best reach your ideal market with your
message? Each and every industry and niche
is different in one way or another. Knowing
who your ideal customer is a start-point to
knowing what types of media they google,
watch, read, listen to, and engage with.
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6. And, in that order. It is a very common error for
many businesses to start with the wrong ‘M’ –
often they start with Medium. The 3 M’s of
marketing seems pretty simple and SO why do so
many business owners get it wrong? Best guess is
because they’ve never been taught like this
before. Chances are they have been taught the 4
marketing P’s and other textbook type definitions
which neglect to encompass these important 3
M’s.
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7. SO! What? A SOcial Media
Company. Engage. Connect. SOcialize
Located in Vancouver
More information? Connect with us!
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