Announcement of the Belgium's Best New Brand award at the STIMA Congress on 4 December 2015

2. MARC MICHILS PRESIDENT OF THE JURY
GENERAL DIRECTOR
KOM OP TEGEN KANKER
#BNB15
INITIATIVE EXPERT GROUP BRANDING
LEAD BY KRIS SIERENS

3. #BNB15
MARC MICHILS
WIM DE PRETER
ANN-SOPHIE BAILLY
CATHERINE WILLEMART
PATRICK DE PELSMACKER
KELLY VANHOOREWEDER
JEAN CORNET
JAN VAN DEN ABBEELE
KRIS SIERENS
PRESIDENT OF THE JURY - KOM OP TEGEN KANKER
DE TIJD
L’ECHO
GODIVA
UNIVERSITEIT ANTWERPEN
STUDENT MARKETING CONGRESS
STIMA
EXPERT GROUP BRANDING
EXPERT GROUP BRANDING

4. #BNB15

5. BELGIAN FASHION RETAILER
COLORFUL, HONEST FASHION
FOR THE WHOLE FAMILY
SUCCESSFUL REBRANDING STORY
COURAGEOUS RE-POSITIONING
SENSE OF DARING AND ENTREPRENEURSHIP
CONSCIOUS CHOICE FOR VALUES AND SUSTAINABLE
SOURCING
PROVEN STRONG RESULTS
#BNB15

6. #BNB15
CELEBRATING THE BELGIAN KNOW-HOW
SAVOURING A DELICIOUS MOMENT OF HISTORY
THAT TAKES YOU BACK TO YOUR CHILDHOOD
STRONG 100% BELGIAN BRAND FEELING
COMPLETE NEW POSITIONING OF EXISTING PRODUCT
A CLEAR DIFFERENTIATING APPROACH
EXTREME CARE OF BRAND EXPERIENCE
SMART PARTNERSHIP FOR BRAND ACTIVATION

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A NEWS BRAND FOR GEN Y THAT BUILDS
AN IMPRESSIVE MARKET SHARE THROUGH
VIRAL CONTENT AND CROWD ENGAGEMENT
PASSIONATE MEDIA ENTREPRENEURSHIP
SUCCESSFUL CROWDSOURCING MODEL
FIRST NEWS SITE WITH 100% NATIVE ADVERTISING
RESEARCH BASED AND PREDICTIVE ALGORYTHMS
INNOVATION AND FUTURE EXPERIENCE ORIENTED

8. #BNB15
FROM SPORTS GAMBLING TO AS A SOCIAL BET
WITH A FOCUS ON PLEASURE AND FUN
STRONG & FAST BRAND BUILDING IN A COMPETITIVE
MARKET
BENDING THE NEGATIVE PERCEPTION ON SPORTS BETTING
SUCCESSFUL 360° STRATEGY
PROVEN TRACK RECORD AND RESULTS
FOCUS ON FUN AND SOCIAL ELEMENTS

9. #BNB15
A NEAT COMBINATION OF LAUNDRETTE AND
BAR WITH HIGH INTERNATIONAL AMBITIONS
INNOVATION BASED ON THE CLIENT EXPERIENCE
INSPIRING AND FUTURE ORIENTED ENTREPRENEURIAL STORY
COMMUNITY BASED WITH A HIGH CLIENT INVOLVEMENT
STORYTELLING WITH AN OPTIMAL USE OF OWNED & EARNED
MEDIA
THE IMPORTANCE OF DESIGN

10. #BNB15
VICE-PREMIER ET MINISTRE DE L'EMPLOI,
DE L'ECONOMIE ET DES CONSOMMATEURS
VICE-EERSTE MINISTER EN MINISTER VAN
WERK, ECONOMIE EN CONSUMENTEN

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12. #BNB15
CLIENT EXPERIENCE
ENTREPRENEURSHIP
AMBITION
COMMUNITY
STORYTELLING
DESIGN
SUSTAINABILITY

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BRAND ‘NEW’ CAFÉ
JANUARY 28, 2016
THE HOUSE TO BE - ZELLIK
NEW YEAR - NEW BRANDS
5 FINALISTS - 5 CASES
REGISTRATION: STIMA.BE