Trendsnight brussels 2015 andrew grill final
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Trendsnight brussels 2015 andrew grill final
- 1. From Social Media to Social Business @AndrewGrill Global Partner - Social Business @IBM Trendsnight 2015
- 10. archive.org
- 16. Trend 1
- 17. Social
- 18. Social
- 19. Trend 2
- 20. Social media is the best piece of market research you NEVER commissioned
- 21. Social Noise becomes Social Intelligence
- 22. “Consumer data will be the biggest differentiator in the next two to three years. Whoever unlocks the reams of data and uses it strategically will win.” Angela Ahrendts, former CEO of Burberry
- 24. Twitter’s got the fuel IBM’s got the engine
- 25. Trend 3
- 26. Don’t become a “Social Switchboard”
- 27. Trend 4
- 29. Five Factor Model : • Openness • Conscientious • Extroverted • Agreeable • Neurotic Ford’s 12 “Universal Needs”: • Structure • Challenge • Excitement • Liberty • Harmony • Closeness Five Values: • Self-transcendence • Conservation • Self-enhancement • Hedonism • Openness-to-Change Social behaviors: e.g., when tweeting
- 30. Trend 5
- 32. A social business is an organization whose culture and systems encourage networks of people to create business value
- 33. Social is the new production line for the knowledge age
- 34. Trend 6
- 35. Your value will no longer be what you know, it will be what you share
Editor's Notes
- The production line of old – all workers have access to the same raw material. The social network becomes the new production line Today’s knowledge workers, via the social network have access to each other. Your value is now not what you know, but what you share.