1. Networked: The New Social Operating System …
… and Organizational Operating System
Azi Lev-On Workshop – Tel Aviv
March 3, 2013
Lee Rainie: Director, Pew Internet Project
Email: Lrainie@pewinternet.org
Twitter: @Lrainie
PewInternet.org

2. The traits of networked information
• Pervasively generated • Real-time /
• Pervasively consumed just-in-time
• Personal • Timeless /
• Participatory / social searchable
• Linked • Defined and
structured by
• Continually edited “algorithmic
• Multi-platformed authority”

3. Digital Revolution 1: Broadband
Internet (85%)
80%
70% 68%
60%
50%
40%
Broadband
30%
at home
20% Dial-up
10%
at home 3%
0%
June April March March April March March March April April May Aug Dec
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

4. Networked creators and curators (among internet users)
• 69% are social networking site users
• 59% share photos and videos
• 46% creators; 41% curators
• 37% contribute rankings and ratings
• 33% create content tags
• 30% share personal creations
• 26% post comments on sites and blogs
• 16% use Twitter
• 14% are bloggers
• 18% (of smartphone owners) share their locations;
74% get location info and do location sharing

5. Impact on knowledge and organizations
• Rise of “fifth estate” of civic and community
actors (including citizen “vigilantes”)
• More arguments
• Harder to control organizational messages to
the public
• Collapsed contexts of messaging

6. Divides
• Age
• Income
• Education
• Rural / remoteness
• Non-English
• Disabled and chronically ill

7. Revolution 2: Mobile – 89% of adults
51% smartphones / 31% tablets
321.7
Total U.S.
population:
315.5 million
2012

8. Apps > 50% of adults
50%
% of cell owners who have 43%
40% downloaded apps 38%
30%
29%
22%
20%
10%
0%
Sept 2009 May 2010 August 2011 April 2012

9. Impact on knowledge and organizations
• Information becomes pervasive – a “third skin”
• Attention zones change
– “Continuous partial attention”
– Deep dives
– Info snacking
• Real-time, just-in-time searches and availability change
process of acquiring and using information
– Spontaneous activities
– Be “ready for your closeup”
• Augmented reality highlights the merger of data world
and real world

10. Digital Revolution 3
Social networking – 59% of all adults
18-29 30-49 50-64 65+
100%
86% 87% 92%
% of internet users
80%
76%
67%
68% 73%
60%
61%
49% 48% 49% 57%
40%
47%
25% 29%
25% 38%
20% 26%
9% 8% 11%
7% 4% 13%
6% 7%
0% 1%
2005 2006 2007 2008 2009 2010 2011 2012

11. Impact on knowledge and organizations
• Composition and character of people’s social
networks change AND they become important
channels of learning and influence
• Self-learning and DIY learning are elevated
• Amateur experts sit aside credentialed experts
• Organizations can become “helper nodes” in
people’s networks

12. Impact on knowledge and organizations
• New pathways into people’s attention zones
• More people in your kitchen
• More demands for transparency
• Greater imperative and capacity to know what
your workers/customers think
• More attempts at breaking and entering