A look back at the first ten years of H&M's coveted designer collaborations, including 2014's Alexander Wang x H&M collection; the prices, store locations, fun facts and more.

1. 10 years of H & M
DESIGNER
COLL ABORATIONS

2. ALEXANDER WANG for H&M
FUN FACTS
· 10 years ago H&M debuted their
first designer collaboration - the
same year, Alexander Wang
dropped out of university to start his
very first collection.
· Wang is the youngest and the first
American designer to collaborate
with H&M.
in54 COUNTRIES
36% 34%
AVAILABLE IN
250 H&M STORES
GENDER
SPREAD
85 ITEMS
AVERAGE
£72.44 PRICE PER ITEM
2014
“I’m not really an athlete, and I go to the gym very...
minimally” - Alexander Wang
*UNISEX 30%

3. FUN FACTS
· This was the first ever mens-wear
collection designed by
Isabel Marant.
· The collection drew influence
from the most iconic pieces of
her career.
ISABEL MARANT at H&M
2013
AVAILABLE IN
250 H&M STORES
in49 COUNTRIES
40% 60%
GENDER
SPREAD
119ITEMS
AVERAGE
£1 22.75 PRICE PER ITEM
“I aim at creating something real, that
women want to wear in their everyday lives”
- Isabel Marant

4. MAISON MARTIN MARGIELA for H&M
FUN FACTS
· Remade items left over from
past collections for H&M.
· Each item came with a tag
detailing in which collection the
piece first appeared.
in48 COUNTRIES
41% 59%
AVAILABLE IN
230 H&M STORES
GENDER
SPREAD
103ITEMS
AVERAGE
£132.33 PRICE PER ITEM
2012
“ We will bring together the contrasting
universes of the two houses in ways that will
surprise all” - Maison Martin Margiela

5. ANNA DELLO RUSSO at H&M
2012
FUN FACTS
· First attempt at designing
by Dello Russo.
· At the Regent Street store
customers were handed
Anna Dello Russo masks
while a DJ spun beats to
create a party atmosphere.
in48 COUNTRIES
0% 100%
AVAILABLE IN
140 H&M STORES
GENDER
SPREAD
50ITEMS
AVERAGE
£85.61 PRICE PER ITEM
“Accessories are like vitamins to fashion...
As such you should use them liberally"
- Anna Dello Russo

6. MARNI at H&M
FUN FACTS
AVAILABLE IN
260 H&M STORES
in48 COUNTRIES
· Award winning filmmaker Sofia
Coppola directed a campaign film
to support the launch of this
collection.
40% 60%
· After only 10 minutes, items from the
collection appeared on eBay for
double the price. 80ITEMS
GENDER
SPREAD
AVERAGE
£54.33 PRICE PER ITEM
2012
"I wanted to create a true Marni wardrobe by
revisiting all our favourite pieces in signature
fabrics and prints" - Consuelo Castiglioni

7. FUN FACTS
· The first designer to introduce
a home decoration collection.
· Donatella personally visited
the London flagship store to
greet her fans that had been
queuing for hours waiting for
the launch.
VERSACE for H&M
2011
in43 COUNTRIES
40% 60%
AVAILABLE IN
300 H&M STORES
GENDER
SPREAD
100ITEMS
AVERAGE
£85.53 PRICE PER ITEM
“The collection will be quintessential Versace,
perfect for H&M and Versace fans
everywhere” - Donatella Versace

8. LANVIN H&M
FUN FACTS
AVAILABLE IN
200 H&M STORES
in38 COUNTRIES
· 5 original signed sketches from
Alber Elbaz were put up for
auction where all proceeds were
donated to UNICEF.
· Elbaz previously made a point
that he would never take on any
collaborations. 80ITEMS
40% 60%
GENDER
SPREAD
AVERAGE
PRICE PER ITEM
£120.78
2010
“ What intrigued me was the idea of H&M
going luxury rather than Lanvin going public”
- Alber Elbaz

9. FUN FACTS
· The first lingerie collection to
be designed by Rykiel.
· Followed the collection up
with a knitwear range for
women and girls in 2010.
SONIA RYKIEL for H&M
2009
in34 COUNTRIES
0% 100%
AVAILABLE IN
1500 H&M STORES
GENDER
SPREAD
67 ITEMS
AVERAGE
£ 34.36 PRICE PER ITEM
"It is a hallmark of Sonia Rykiel to think of all women
because fashion is about a certain spirit more than a
question of means" - Nathalie Rykiel

10. JIMMY CHOO for H&M
FUN FACTS
AVAILABLE IN
200 H&M STORES
in34 COUNTRIES
· The first collaboration with
an accessory designer.
· In London, a man set up
camp outside H&M with his
37% 63%
girlfriend for 12 hours and 35
minutes in the lead up to the
launch. 80ITEMS
GENDER
SPREAD
AVERAGE
£85.59 PRICE PER ITEM
2009
“It’s buy-now, wear-now for part y season"
- Tamara Mellon

11. MATTHEW WILLIAMSON for H&M
FUN FACTS
2009
· For the first time in H&M’s
designer collaboration history
the range was sold in all of its
stores.
· The collection marked
Williamson’s foray into
menswear.
AVAILABLE IN
1600 H&M STORES
in28 COUNTRIES
50% 50%
GENDER
SPREAD
50ITEMS
AVERAGE
£105.50 PRICE PER ITEM
“It's been fascinating to search back
through my archives to isolate the most
iconic pieces, then rework them for
H&M” - Matthew Williamson

12. COMME DES GARÇONS H&M
FUN FACTS
AVAILABLE IN
200 H&M STORES
in28 COUNTRIES
· The collection debuted in
Tokyo, Japan before being
released worldwide.
· An exclusive unisex fragrance
50% 50%
was also created by the
brand for H&M. 50ITEMS
GENDER
SPREAD
AVERAGE
£105.37 PRICE PER ITEM
2008
"Comme des Garçons clothes in places
where they have never been sold to people
who may not yet understand Comme des
Garçons." - Rei Kawakubo

13. ROBERTO CAVALLI at H&M
FUN FACTS
2007
· Within the first 3 minutes all
stock on one floor of the flagship
branch in London was gone.
· The campaign was shot by Terry
Richardson at Cavalli’s hilltop
home in Florence.
in24 COUNTRIES
45% 55%
AVAILABLE IN
200 H&M STORES
GENDER
SPREAD
45ITEMS
AVERAGE
£103.18 PRICE PER ITEM
“I love freedom and challenges: breaking
down barriers, experimenting in different
directions. H&M is all this for me.”
- Roberto Cavalli

14. VIKTOR & ROLF H&M
FUN FACTS
· Made the first wedding dress in
the history of H&M.
· Saleswomen couldn’t replenish
the racks without their own security
guards in tow.
in24 COUNTRIES
42% 58%
AVAILABLE IN
250 H&M STORES
GENDER
SPREAD
60ITEMS
AVERAGE
£ 132.12 PRICE PER ITEM
2006
“For us, fashion is an antidote to reality.
It´s a great opportunit y to communicate our
vision with such a large audience
of H&M devotees”
- Viktor & Rolf

15. STELLA McCARTNEY for H&M
FUN FACTS
2005
· Stella McCartney was
reportedly paid $1 million for
her services.
· 25% of sales from the ranges
organic cotton t-shirts were
donated to various animal
welfare organisations.
in22 COUNTRIES
0% 100%
AVAILABLE IN
400 H&M STORES
GENDER
SPREAD
40ITEMS
AVERAGE
£ 71.91 PRICE PER ITEM
"This one-off collection is a `best of Stella
McCartney’” - Stella McCartney

16. KARL LAGERFELD for H&M
FUN FACTS
AVAILABLE IN
500 H&M STORES
in19 COUNTRIES
· Sold out in most cities within one
hour.
· H&M provided breakfast to the
first 200 custormer and a limited
0% 100%
edition KARL LAGERFELD t-shirt
for free. 30ITEMS
GENDER
SPREAD
AVERAGE
£64.08 PRICE PER ITEM
2004
“Some people bought 20 or 30 pieces in
three seconds. Funny, no?” - Karl Lagerfeld

17. THE ALEXANDER WANG FOR H&M COLLECTION WILL BE AVAILABLE IN 9
H&M STORES THROUGHOUT THE UK ON
THE 6TH OF NOVEMBER
IN:
LONDON
EDINBURGH
MANCHESTER
BIRMINGHAM
Re a d t h e f u l l a r t i c l e o n :
s t y l i g h t . c o . u k / L o v e / H M - D e s i g n e r - C o l l a b s /
Co n t e n t a n d D e s i g n :
ST Y L I G H T. CO . U K