1. How To Use Social Media For
Marketing And How To Do It
Right:
The Social Media Marketing
Book
Ashley Housel

2. Summary
Chapter 2: •Every business that has a website should have a blog
•Made up of posts, comments, and themes
Blogging •Pick a niche to blog about
•Size of the post is limited
Chapter 3: •Twitter is an example; posts are limited to 140 characters
•Get on Twitter
Twitter and •Easy
Microblogging •Cheap
•Connect with clients

3. Summary
Chapter 4: •Should be used to build relationships with customers
and/or each other
•Companies= pages; individuals= profiles
Social •Sites need to be utilized and users need to be active to
reach their target audience
Networking •Be aware of different features
Chapter 5: •Generated by user-generated content
•Sites: YouTube, Flickr, SlideShare, and ifilm.net
Media •Easy to distribute content to millions of viewers
•Encourage allowing users to share media and create their
Sharing own

4. Summary
Chapter 6:
•Reddit, StumbleUpon, Delicious, and Digg.
Social News •Vote on or like webpages that suits wants and needs
•Set up profile as completely as possible
and •content will be what the user wants to see
Bookmarking
•Websites allow consumer to base purchases off of others
Chapter 7: consumers
•Make it easy for consumers but can pose a problem for
Ratings and businesses
•Post if bad experience
Reviews •Respond to negativity; ask how it can be made better

5. Summary
• Online versions of community bulletin boards
Chapter 8: • Build online reputations , online communities.
• Get to know the community by lurking before post
Forums • Contribute, not pitch
• Not easily started and maintained
Chapter 9: • Requires experience
• Not an easy market to crack
Virtual • Can be very effective if done correctly
• Necessary to customize to reflect the company’s or
Worlds personal brand.

6. Summary
Chapter 10: •DO NOT use same marketing strategy that you do offline
Strategy, •Remember your brand but change your strategy to appeal to those
customers online
•Keep an eye on what people are saying
Tactics, and •All social media campaigns and efforts should work together to
elevate your company or personal brand
Practice
•Show value for the business and return on investment for social
media campaigns
Chapter 11: •Metrics is described as on-site and off-site metrics
•On-site metrics include: ROI, Engagement, and eyeballs
Measurement •Off-site includes: Twitter, Facebook, LinkedIn, media-sharing
sites, social news, review sites, forums, second life, and earned
media

7. Key Learning Points
Others will want to read this book because…
• Covers all forms of social media
• Detailed, not boring
• Divided
• reader can refer to a section; each section further
broken down (history and how to use)
• Easy read
• Regardless of previous knowledge, can follow along
and understand

8. Personal Brand
First •Understanding of blogging
•How it can help grow brand
Reason:
Second •More is less
•Learn the balance between over posting and under posting
Reason:
Effective •Doesn’t focus solely on businesses
•Breaks down social media type for both business and personal
because… •How to separate the two

9. Client
Relates well to clients
Lays out each type of social media; tells how to use it and how to utilize it
My client
•Not very social media savvy
•Do the bare minimum on current sites
•Do not effectively use all social media outlets
Benefit
•Help carry message and cause
•Recommend to other clients that may not be technologically knowledgeable

10. Opinion
Highly detailed book
• Many types of social media
For beginners
• Describes how to use the different platforms
3 out of 5 stars
• Easy read, very informative
• Not exactly what I would be looking for if I already
knew how to use these social media outlets

11. Works cited
• Zarrella, Dan. The Social Media Marketing Book.
Sebastopol: O'Reilly Media, 2009. Print.
• http://books.slashdot.org/story/10/01/22/1428211/th
e-social-media-marketing-book
• http://www.blogussion.com/
• http://www.mediabistro.com/alltwitter/3-tips-for-
writing-a-killer-twitter-bio-to-get-targeted-
followers_b133
• http://www.insidefacebook.com/2012/07/30/faceb
ook-to-remove-a-like-button-feature-many-
marketers-and-publishers-didnt-know-they-had/