1. Chapter 13-Free Your
Content
By Tyler Gault

2. -Free Your Content

3. -Conventional wisdom- allowed
access

4. How do you reach your market
place?

5. - More people will hear about your
product or service

6. - Premium services

7.  Create an amazing e-book about your industry that
people will want to share with others.
 Create a brilliant video about how your industry will
evolve over the next 10 years. (Blog, YouTube,
Facebook)
 Rentacoder.com- a low cost developer that allows you
to build an application for the iPhone.
 Remember! If your content is remarkable, it will draw
visitors to your business in a far more dramatic way
than the product or service page on your website.
Advice

8.  Remarkable free content spreads like wild fire. It can draw
people to you and your business in a dramatic way.
 What other organizations have used similar
tactics? (Marketing Strategies)
 Do you think this strategy can be applied to most
businesses?
Questions-

9.  Source-
Marketing lessons- From the Grateful Dead- what every business
can learn from the most iconic band in history by David Scott and
Brian Halligan