1. “At Atlantic Retreat, we understand the importance of
taking time for yourself to refresh, renew and heal yourself
from daily life. Finding even just a moment to relax and
unwind in this increasingly chaotic world can often be
difficult, but it is also imperative to your inner health and
well being. That’s what Atlantic Retreat is all about.”
Taylor Linderman, Leigh Ann
Doyle, Alyssa Tierney, Andrew
Cantor, and Tyler Gualt

2. Who is Atlantic Retreat?
 Organic spa located in Berlin, Maryland
 Specialize in skin and massage services
 Specialize in cancer and pain patients
 Sell organic product lines with other
serenity products
 Two staff members
◦ Terri Street: esthetician and massage
therapist
◦ Jami Geise: massage therapist

3. Our Role
 Social media specialists creating and
implementing our marketing plan
using social networking sites

4. Our Goals
 Increase
◦ client interaction ( # of engaged users)(23
 30)
◦ Number of Facebook likes (+100
 Help to develop the Atlantic Retreat
brand (especially online)
 Begin using e-mail marketing

5. • Created relevant posts
two-three times a week
• Used a variety of content October
1, 2012
for posts; text and picture.
• Posted between 9am-12
or 6-9pm
• Reconstructed and
improved the appearance
of the information and
photos on the page

6. Most engagement:
• Posting pictures and text together
• Asking users to comment on the status

7.  In the future….
◦ Not use text-only posts
 Worthwhile

8.  Send email updates every other week
 Manage bounces
 Get information to older customers
◦ Add new information about
products, education and services
◦ Education Tool

9.  Educational
Content
 Posting about
Products
 Integrating other
Social Media
 Facebook, Website,
Foursquare

10.  Inconsistent!
◦ Dates Sent
◦ Varying messages through all mediums

11.  For Atlantic Retreat:
◦ Client loved it and is seeing results
◦ Began email marketing
 For us:
◦ Learn a new tool for an old medium
◦ Practice implementing Social Media

12. What worked?!
 Vastly improved SEO
 Another marketing profile
 Simple
◦ Time efficient
◦ Easy to update if needed in the future

13. What could have been done differently:
 Try to update it more
 Share updates through Facebook/Constant
Contact
 Help drive traffic to site

14.  Worthwhile
◦ SEO
◦ Quick to set up
 Wasn’t resulting in check-
ins
◦ Left up for SEO purposes

15. Social Media
for the future:
 Relevant to the industry
 Expression of Atlantic Retreat
 Help educate the public
 Visual

16.  Rocky at the beginning
 Great start to Atlantic Retreat’s social
media presence
 Just getting started

17. Should client project be
continued?
 Hands On
◦ Real life Application
◦ Creating/Maintaining
◦ Social Media Policy
◦ Manual
 Atlantic Retreat- Easy to work with
◦ Better utilization of tools will be beneficial
for the business

18. Most important thing we
learned…
 Takes time to keep up with each
platform and to plan integration
 Attention to detail
 Important to adapt based on what is
working and not working
 Importance of measuring and tracking
success