1. Deeper Dig
Kelly Schallhorn
MKTG-338-002

2.  Founded in 1930
 Brands include Hostess, Wonder
Bread, and Nature’s Pride
 Went bankrupt in 2004 but emerged in
2009
 Filed bankruptcy again in January of
this year
 Union strike said to be the cause

3.  Social Media frenzy
 Twinkies selling on EBay at hugely
inflated prices
 Liquidation unless Union Strike ends

4.  Brand Recognition vs Sales
 Bad Reputation
 High Costs (Labor)
 Comeback vs Buy out
 Value in an established brand
 Social Media Influence

5.  The power of social media
 Unions
 Pros vs Cons

6.  Brand Recognition
 Brand Image
 Turning Brand Recognition into Sales
 Unions

7.  https://www.you
tube.com/watch
?v=ZwQ9BU1UD
Vk

8.  http://dealbook.nytimes.com/2012/01/11/host
ess-files-for-bankruptcy/
 http://www.jm-
seo.org/wordpress/2012/11/17/hostess-
closing-the-twinkie-going-out-of-business-
unbuzzed-top-ten-list/
 http://www.damniwish.com/
 http://en.wikipedia.org/wiki/Hostess_Brands
 http://www.foxnews.com/us/2012/11/17/price-
twinkies-skyrockets-on-ebay-craigslist/
 http://compare.ebay.com/like/330830819445?
var=lv&ltyp=AllFixedPriceItemTypes&var=sbar
 https://www.youtube.com/watch?v=ZwQ9BU1
UDVk