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SALISBURY UNIVERSITY -- Social Media Marketing Class
SALISBURY UNIVERSITY -- Social Media Marketing Class
TechnologieBusiness
1  sur  11
the Standard for Influence By Denny Sawyer
Learning the Basics • Klout is a social media network tool designed to measure your influence through analytics of other social media network platforms • Reads various social media networks to produce an accurate Klout Score – Facebook – LinkedIn – Twitter – Instagram – Google+ – Youtube
Background • Klout was founded in 2008 by Joe Fernandez to help you measure and leverage your influence • Klout can help you decide; – Do others trust your opinions online? – What topics are you the most influential on? – How do you compare with your friends?
Facebook- mentions, likes, comments, wall posts, Friends Twitter- Retweets, Mentions, List Memberships, Followers, LinkedIn- Title, Connections, Recommenders, Comments
30 Every Second
In the News • AD week is Saying “Klout Scores are now showing up on resumes • Forbes says Klout is the new way of measuring people and their influence online • Time Magazine- One of the 50 best websites of 2011
Other Inspiring Comments • Vegas concierge using Klout at Luxury Hotels • Free samples at a supermarket • Higher influence better chance of getting promoted • Other companies like PeerIndex and Twitter Grader are also using some of the same tools. • Be aware of gimmick websites attempting at access personal information
Companies using Klout • Florida State- Some professor here base grades around Klout scores • Popchips uses Klout and many other social networks to market their product – Allowed to send a sample to up to 5 friends through perks • The Las Vegas Palms Hotel and Casino launched a reward program in fall of 2010 called the Klout club • http://socialfresh.com/klout-how-to/
Work Cited • http://klout.com/#/corp/about • http://searchenginewatch.com/article/218110 5/How-to-Increase-Social-Influence-Scores- on-Klout-More • Http://my.safaribooksonline.com/book/- /9780273750116/klout- score/target_settingbenchmarks0214#X2ludG VybmFsX0ZsYXNoUmVhZGVyP3htbGlkPTk3OD AyNzM3NTAxMTYvMTc2

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Klout

  • 1. the Standard for Influence By Denny Sawyer
  • 2. Learning the Basics • Klout is a social media network tool designed to measure your influence through analytics of other social media network platforms • Reads various social media networks to produce an accurate Klout Score – Facebook – LinkedIn – Twitter – Instagram – Google+ – Youtube
  • 3.
  • 4. Background • Klout was founded in 2008 by Joe Fernandez to help you measure and leverage your influence • Klout can help you decide; – Do others trust your opinions online? – What topics are you the most influential on? – How do you compare with your friends?
  • 5. Facebook- mentions, likes, comments, wall posts, Friends Twitter- Retweets, Mentions, List Memberships, Followers, LinkedIn- Title, Connections, Recommenders, Comments
  • 6.
  • 8. In the News • AD week is Saying “Klout Scores are now showing up on resumes • Forbes says Klout is the new way of measuring people and their influence online • Time Magazine- One of the 50 best websites of 2011
  • 9. Other Inspiring Comments • Vegas concierge using Klout at Luxury Hotels • Free samples at a supermarket • Higher influence better chance of getting promoted • Other companies like PeerIndex and Twitter Grader are also using some of the same tools. • Be aware of gimmick websites attempting at access personal information
  • 10. Companies using Klout • Florida State- Some professor here base grades around Klout scores • Popchips uses Klout and many other social networks to market their product – Allowed to send a sample to up to 5 friends through perks • The Las Vegas Palms Hotel and Casino launched a reward program in fall of 2010 called the Klout club • http://socialfresh.com/klout-how-to/
  • 11. Work Cited • http://klout.com/#/corp/about • http://searchenginewatch.com/article/218110 5/How-to-Increase-Social-Influence-Scores- on-Klout-More • Http://my.safaribooksonline.com/book/- /9780273750116/klout- score/target_settingbenchmarks0214#X2ludG VybmFsX0ZsYXNoUmVhZGVyP3htbGlkPTk3OD AyNzM3NTAxMTYvMTc2