1. E-mail Platform
Travis Guthrie

2. History and Overview
 First email system was called mailbox
 Was used with ARPANET not Internet
 Could only send and receive messages to computers on the same
mainframe
 In late 1971 Ray Tomlinson figured out a way to email other computers on a
different network
 First email standard was called SMPT or simple message transfer protcol

3. Major Impacts
 During the mid 80’s people who used email outside of work and at their
home had to pay per minute while using dial-up
 Helped the Department of Defense communicate more efficient
 Changed the game for Colleges, Businesses, and Government workers
 1991-1992 was the first time a space shuttle had emailed a message from a
space station and people could finally attach files to their messages
 Approximately 1.9 billion people use email and is continuously increasing

4. Key Performance Indicators
 Delivery rate
 Spam complaint rate
 Unsubscribe rate
 Open rate
 Click through rate
 Forward/ Share

5. Personal Use
 Have multiple email accounts for privacy as well as professional purposes
 Have security setting to avoid identity theft, and viruses
 Create folders within your email inbox’s to separate junk email and needed
mail

6. Business Use
 Lowered costs for company’s
 Allowed for home offices
 Significant impact on response time to questions or concerns
 Sharing of information
 Availability
 Conducting business more efficient and effective

7. Problems associated with both Business
and Personal use
 People misinterpreting messages because of the cant hear your voice or
inflections through writing
 No longer have to communicate face-to-face
 People tend to hide behind emails which creates a negative impact on
personal exchange

8. Advertising Opportunities
 Email helped created another marketing channel
 Costs nothing to send emails about a product or service offering
 Keeps individuals up with real time information and updates

9. References
 http://www.nethistory.info/History%20of%20the%20Internet/email.html
 http://www.macworld.com/article/1167303/timeline_a_brief_history_of_e
mail.html
 http://www.comparebusinessproducts.com/fyi/history-and-evolution-email
 http://inventors.about.com/od/estartinventions/a/email.htm