How to Monitor Your Social Media Presence in 10 Minutes a Day Book Blog. By: Brittany Wilson

1. How to Monitor Your Social Media
Presence in 10 Minutes a Day
By: Rebecca Corliss from HubSpot
Brittany Wilson
MKTG 338-002
Book Blog

2. Agenda
 Introduction
 Social Media Benchmarks
 Setting Your Goals
 Prepping for Your New Routine
 What Should you be Monitoring?
 Streamlining Your Monitoring Process
 Your New 10-Minute Schedule
 Got 5 More Minutes? What’s Next?
 Paid Tools as Marketing Solutions
 Measuring Your Results

3. Introduction
 “It’s the frontier! The future! The special sauce that
makes all marketing successful!”
 Key component, but it is not “fairy dust”
 It’s HARD work!!
 Consider this eBook to be the “8 Minute Abs” of social
media
 Develop a routine that works for you!

4. Social Media Benchmarks

5. Social Media Benchmarks cont..

6. Social Media Benchmarks cont..

7. Setting Your Goals
 Select one or two specific goals
 Target these goals to reach them
 Ex. Do you want to use social media to increase
sales???

8. Prepping For Your New Routine
 Have all the accounts that you want to use set up
 Try and use as many as possible
 Use Company Accounts
 Customer interaction and great content
 Encourage employees to create accounts
 To represent your company
 Have a photo/logo, links to website, and company
content on networks

9. What Should You Be Monitoring?
 Facebook
 Twitter
 LinkedIn
 Quora
 Blogosphere

10. Streamlining Your Process
 RSS Feeds (Really Simple Syndication)
 Feed of a specific stream of information
 Great tool to help consolidate and organize all the
feeds you collect
 Google Reader
 Send Important RSS feeds to your reader
 Facebook- does not have a free way to collect a feed
of posts for you business

11. Your New Ten Minute Schedule
 Log into your Google Reader first thing in the morning
and check relevant information

12. What’s Next???
 Come up with the best content and react to your
fans
 Now you are listening and engaging

13. Paid Tools as Monitoring
Solutions
 CoTweet Enterprise Edition
 HubSpot

14. Measuring Your Results
Google Analytics HubSpot

15. Relation to Personal Brand
 I can use this routine to monitor my personal
platforms
 Set personal goals and focus on them
 I can monitor my platforms incase I need to do
“damage control”
 Start out with using the 10 minute schedule, but
work up to my own that works the best for me

16. Relation to Client
 Involve this routine in their manual
 B. Lilley Productions does not have a person to
focused on just social media
 Quick way for them to monitor the platforms
 Good start for them

17. Rate
 4 Stars
 Very good information, but I feel like we already
know this
 Easy read for someone just starting out with
social media

18. References
 How to Monitor Your Social Media Presence in 10 Minutes a Day by Rebecca Corliss from
HubSpot
 Pictures:
 How to Monitor Your Social Media Presence in 10 Minutes a Day by Rebecca Corliss
from HubSpot
 http://www.crunchbase.com/company/quora
 MCqUPPFCqm70QG4_oHgDg&zoom=1&iact=hc&vpx=597&vpy=174&dur=549&hovh=2
25&hovw=225&tx=103&ty=117&sig=117564940023870073523&page=1&tbnh=147&tbnw
=147&start=0&ndsp=12&ved=1t:429,r:3,s:0,i:109
 http://www.google.com/imgres?q=social+media&um=1&hl=en&tbo=d&qscrl=1&rlz=1T4A
DFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=aWihRFThMeesKM:&imgref
url=http://technorati.com/social-media/article/is-social-media-really-
overrated/&docid=5AL3-N9BAT3MhM&imgurl=http://scm-
l3.technorati.com/12/01/15/60155/Social-Media-
Collage.jpg%253Ft%253D20120115135657&w=250&h=192&ei=7ceqUKT6OO-
r0AGKvoCADg&zoom=1&iact=hc&vpx=16&vpy=166&dur=842&hovh=153&hovw=200&tx
=102&ty=75&sig=117564940023870073523&page=2&tbnh=143&tbnw=193&start=12&nd
sp=24&ved=1t:429,r:12,s:0,i:172
 http://www.google.com/imgres?q=up+arrow&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T
4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=2rFaN4b3NVQyJM:&imgr
efurl=http://www.antisocialmediallc.com/2012/02/arrow-icons-right-left-up-and-
down/&docid=NYqs8o7QYL92FM&imgurl=http://www.antisocialmediallc.com/wp-
content/uploads/2012/02/Up-Arrow.jpg&w=600&h=600&ei=JcmqUL-
2BJLD0AGzlIBw&zoom=1&iact=hc&vpx=2&vpy=170&dur=85&hovh=225&hovw=225&tx=
109&ty=85&sig=117564940023870073523&page=1&tbnh=139&tbnw=143&start=0&ndsp
=16&ved=1t:429,r:0,s:0,i:139

19. References Continued..
 http://www.google.com/imgres?q=money&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4A
DFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=Yhbr5ctd5eemSM:&imgrefur
l=http://www.cartoonista.com/money.php&docid=0bQHpXCzcBPXsM&imgurl=http://www.
cartoonista.com/img/money.jpeg&w=320&h=375&ei=gciqUO3_Nai40gHh4ICwAg&zoom=
1&iact=hc&vpx=586&vpy=161&dur=40&hovh=243&hovw=207&tx=126&ty=212&sig=1175
64940023870073523&page=2&tbnh=140&tbnw=129&start=14&ndsp=25&ved=1t:429,r:3
0,s:0,i:246
 http://www.google.com/imgres?q=facebook&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA
_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=SAWECB1bEY7B2M:&imgrefurl=http://
www.jonloomer.com/2012/04/08/review-create-custom-facebook-tabs-with-
shortstack/&docid=Y2VNsErUHud75M&imgurl=http://www.jonloomer.com/wp-
content/uploads/2011/10/facebook_logo.png&w=400&h=300&ei=XdOqUPW8OeeT0QH-
roGgAg&zoom=1&iact=hc&vpx=817&vpy=180&dur=628&hovh=194&hovw=259&tx=179&ty=89
&sig=117564940023870073523&page=1&tbnh=128&tbnw=130&start=0&ndsp=11&ved=1t:429,r
:4,s:0,i:151
 http://www.google.com/imgres?q=twitter&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_en
US467US467&biw=1192&bih=534&tbm=isch&tbnid=ET-
jOSUFYRT3FM:&imgrefurl=https://twitter.com/about/resources&docid=1Wsl4QdUF_vhJM&imgu
rl=https://twitter.com/images/resources/twitter-bird-white-on-
blue.png&w=300&h=300&ei=jdOqUJGjMaPm0gHg6oDQDQ&zoom=1&iact=hc&vpx=304&vpy=
172&dur=1384&hovh=225&hovw=225&tx=164&ty=106&sig=117564940023870073523&page=1
&tbnh=143&tbnw=156&start=0&ndsp=12&ved=1t:429,r:2,s:0,i:158
 http://www.google.com/imgres?q=linkedin&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_
enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=W0rOoPOVizbsSM:&imgrefurl=https://tw
itter.com/LinkedIn&docid=Q9GqTHU7SvLXVM&imgurl=https://twimg0-
a.akamaihd.net/profile_images/1962900537/TwitterBG_LinkedIn_Icon.jpg&w=297&h=297&ei=3
dOqUK7dFsuq0AHj8oHgAQ&zoom=1&iact=rc&dur=215&sig=117564940023870073523&page=
1&tbnh=143&tbnw=160&start=0&ndsp=12&ved=1t:429,r:0,s:0,i:139&tx=54&ty=41

20. References Continued…
 http://www.google.com/imgres?q=how+to+monitor+your+social+media+presence+in+10+minute
s+a+day&um=1&hl=en&sa=N&tbo=d&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm
=isch&tbnid=NO_jhcC3O3UtqM:&imgrefurl=http://www.web-hosting-
newsletter.com/2011/08/10/how-to-monitor-your-social-media-presence-in-10-minutes-a-
day/&docid=wwikk38iReFcWM&itg=1&imgurl=http://www.web-hosting-newsletter.com/wp-
content/uploads/2011/08/alarm-
clock.jpg&w=208&h=270&ei=NNiqUOOxHsLH0QHFloG4Dw&zoom=1&iact=hc&vpx=864&vpy=
144&dur=62&hovh=216&hovw=166&tx=89&ty=93&sig=117564940023870073523&page=1&tbn
h=150&tbnw=110&start=0&ndsp=20&ved=1t:429,r:5,s:0,i:88
 http://www.google.com/imgres?q=checklist&um=1&hl=en&tbo=d&qscrl=1&rlz=1T4ADFA_enUS
467US467&biw=1192&bih=534&tbm=isch&tbnid=ddLLLPNxLVxh0M:&imgrefurl=http://www.ncv
ps.org/index.php/students/student-
checklist/&docid=kz9oYxA1_3gVEM&imgurl=http://www.ncvps.org/wp-
content/uploads/2010/12/mental-strength-
checklist.jpg&w=700&h=600&ei=OtmqULWPGcbJ0QGu-
YCADQ&zoom=1&iact=rc&dur=81&sig=117564940023870073523&page=1&tbnh=135&tbnw=1
58&start=0&ndsp=14&ved=1t:429,r:0,s:0,i:136&tx=76&ty=21
 http://www.google.com/imgres?q=hubspot&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_
enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=hVDMUSGwWUEw8M:&imgrefurl=http://
www.hubspot.com/blog/bid/10491/Sequoia-Google-Ventures-and-Salesforce-com-Invest-32-
Million-in-
HubSpot&docid=XiBqwPwLdnC_mM&imgurl=http://blog.hubspot.com/Portals/249/images/HubS
pot_SeriesD_Infographic-resized-600.png&w=600&h=450&ei=-
NmqUM7WIpO30QHAt4CYAQ&zoom=1&iact=hc&vpx=266&vpy=147&dur=18&hovh=194&hov
w=259&tx=174&ty=106&sig=117564940023870073523&page=2&tbnh=148&tbnw=198&start=1
1&ndsp=23&ved=1t:429,r:12,s:0,i:123

21. References Continued…
 http://www.google.com/imgres?q=google+analytics&um=1&hl=en&sa=N&tbo=d&rlz=1T4ADFA_
enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=G7PrycVzkeKl6M:&imgrefurl=http://www
.zadling.com/google-analytics-custom-
reports/&docid=d2PlH9qxCMFBDM&imgurl=http://www.zadling.com/wordpress/wp-
content/uploads/2010/08/google-analytics-
stats.jpg&w=446&h=485&ei=oNmqUIm5DaPV0gG8mYDwDQ&zoom=1&iact=hc&vpx=2&vpy=1
68&dur=89&hovh=234&hovw=215&tx=70&ty=94&sig=117564940023870073523&page=1&tbnh
=144&tbnw=132&start=0&ndsp=12&ved=1t:429,r:0,s:0,i:139
 http://www.google.com/imgres?q=cotweet&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_
enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=9N0LCH87Oay4QM:&imgrefurl=http://w
ww.contentfac.com/blog/how-much-do-social-media-management-programs-really-
cost/&docid=TQ0OdZf3YlO33M&imgurl=http://contentfac.com/wp-
content/uploads/2011/05/CoTweet-
logo4.jpg&w=200&h=200&ei=WduqUNGdIqXq0QHiyYCoCg&zoom=1&iact=rc&dur=473&sig=11
7564940023870073523&page=1&tbnh=121&tbnw=99&start=0&ndsp=11&ved=1t:429,r:6,s:0,i:1
18&tx=80&ty=61
 http://www.google.com/imgres?q=hubspot&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_
enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=m4EHHchlFNZBLM:&imgrefurl=http://w
ww.hubspot.com/fact-
sheet/&docid=5u3c8Ve4YHgM3M&imgurl=http://www.hubspot.com/Portals/53/images/HubSpot
_logo_255x588.jpg&w=588&h=255&ei=mduqUKn_KsTs0QGewIHgBw&zoom=1&iact=hc&vpx=1
81&vpy=214&dur=527&hovh=148&hovw=341&tx=132&ty=71&sig=117564940023870073523&p
age=1&tbnh=130&tbnw=300&start=0&ndsp=11&ved=1t:429,r:1,s:0,i:90

22. References Continued…
 http://www.google.com/imgres?q=listen+and+engage+social+media&um=1&hl=en&sa=N&tbo=d
&qscrl=1&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=MFaO_9yQ6U
WKfM:&imgrefurl=http://www.slamglobal.com/2010/01/11/banks-can-use-social-media-to-
leverage-brand-change/&docid=HyIC-euRF0HgCM&imgurl=http://www.slamglobal.com/wp-
content/uploads/2010/01/Banks-
SM1.jpg&w=293&h=283&ei=FNyqUL76C8XV0gGcoYC4Bw&zoom=1&iact=hc&vpx=182&vpy=1
35&dur=2623&hovh=221&hovw=228&tx=153&ty=161&sig=117564940023870073523&page=1
&tbnh=127&tbnw=128&start=0&ndsp=18&ved=1t:429,r:1,s:0,i:76
 http://www.google.com/imgres?q=four+stars&um=1&hl=en&sa=N&tbo=d&rlz=1W1ADFA_enUS
467&biw=1192&bih=534&tbm=isch&tbnid=RADPdsYMm2jXEM:&imgrefurl=https://www.michiga
ndaily.com/arts/episode-review-good-wife-season-four-
premiere&docid=cVm_8Z_S6ka6PM&imgurl=https://www.michigandaily.com/files/four-
stars_0.png&w=3000&h=700&ei=--
6yUK7hOaH20gGTk4DoBA&zoom=1&iact=hc&vpx=2&vpy=220&dur=698&hovh=108&hovw=46
5&tx=114&ty=65&sig=117564940023870073523&page=1&tbnh=57&tbnw=244&start=0&ndsp=9
&ved=1t:429,r:0,s:0,i:153
 http://www.google.com/imgres?q=social+media+is+hard+work&um=1&hl=en&tbo=d&qscrl=1&rl
z=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=21Y8DViE63RVqM:&imgre
furl=http://getsocialwithamy.com/social-media-
hard/&docid=484AGz6kOefllM&imgurl=http://getsocialwithamy.com/wp-
content/uploads/2011/06/social-media-whats-so-hard-249x300.jpg&w=249&h=300&ei=qZ-
zULi4AdC30QHVuYC4Dw&zoom=1&iact=hc&vpx=355&vpy=2&dur=61&hovh=240&hovw=199&
tx=99&ty=85&sig=117564940023870073523&page=1&tbnh=147&tbnw=122&start=0&ndsp=13
&ved=1t:429,r:2,s:0,i:90