How Social Media was used in the London 2012 Olympics

1. The 2012 “Socialympics”
Erica Martin

2.  The largest social
event to date
 A total of more
than 150 million
sources
including, Twitter, F
acebook, Youtube,
Flickr, and blogs.

4. Olympics gone Social
150 million related tweets
3500 hours of live coverage streamed on Youtube
Instagram had over 100,000 photos shared

6.  London 2012 campaign “Move to the Beat”
 Motivate teens to get more involved with the
Olympics through music
 “Anywhere in the World” Anthem feat. Katy B
 +120 pieces of content, including mobile
apps, documentary films, TV shows and more

7.  Beat TV: Featured celebrity and athlete
interviews, live musical performances and
appearances by the Beat Bus – a mobile pop-
up music studio.
 The variety show, designed mostly for teens,
was available in more than 30 countries

8.  Beat Box: enabled
people to „play‟ the
Pavilion through
interacting with sounds
embedded within the
architecture of the
building.
 3.3 million people
created songs and
shared them on
desktop and mobile
apps.

9.  Coca-Cola Celebrates More than 80 Years of Olympic Partnership with Largest-Ever Activation." Coca-Cola.
N.p., n.d. Web.
 http://www.thecoca-colacompany.com/dynamic/press_center/2012/07/coca-cola-olympic-
partnership-activation.html
 Kim, Hyeri. "Social Media Olympics: The Good, the Bad and the Ugly :: Bite Communications." Social Media
Olympics: The Good, the Bad and the Ugly :: Bite Communications. 11 Aug. 2012. Web.
http://www.bitecommunications.com/blog/2012/08/11/social-media-olympics-the-good-the-bad-
and-the-ugly/
 "IOC Social Media, Blogging and Internet Guidelines for Participants and Other Accredited Persons at the London
2012 Olympic Games." Olympic.org. N.p., n.d. Web.
 http://www.olympic.org/Documents/Games_London_2012/IOC_Social_Media_Blogging_and_Internet_Guidelines
-London.pdf
 Laird, Sam. "Why Social Media Will Reshape the 2012 Olympics." Mashable.com. N.p., 8 July 2012. Web.
 http://mashable.com/2012/07/08/2012-olympics-social-growth/
 Miah, Professor Andy. "Viewpoint: London 2012, a Social Media Olympics to Remember."BBC News. BBC, 08 Sept.
2012. Web.
 http://www.bbc.co.uk/news/technology-19191785
 Strong, Kayla. "The 2012 Social Media Guide." Mashable.com. N.p., 11 July 2012. Web.
 < http://mashable.com/2012/07/11/london-olympic-games-social-media/>.
 Xiaoyan. "Global, Social, and Integrated Marketing: A Marketers Handshake at the Olympic Games." Marketing
Opportunities| Olympic Games. FIG Advertising Blog, 18 July 2012. Web.
http://www.figadvertising.com/blog/2012/07/global-marketing-marketers-handshake-olympic-
games/
 http://www.sponsorship.com/About-IEG/Sponsorship-Blogs/Lesa-Ukman/August-2012/Getting-Olympic-
Sponsorship-Right--Coca-Cola-s-Win.aspx
 http://dzfocdn.dazeinfo.com/wp-content/uploads/2012/08/london-2012-socialympics.jpg?9d7bd4
 http://www.london2012.com/about-us/the-people-delivering-the-games/olympic-partners/