22. What are industry experts saying about online shopping volume for new/used Toyotas since the recalls hit the media?
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26. What is the short term impact of Toyota’s 0% financing incentive to help push sales?
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31. Consumer sentiment regarding Toyota will be critical to gauge due to their previously high loyalty rates. Using three different sources can you tell us what consumers are saying/feeling about their trust, consideration and purchase intent towards Toyota vehicles?
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38. Toyota Recall Analysis For Jumpstart Automotive Group Prepared by: Stephen Abowd March 26, 2010 248-840-7604 [email_address]
Notes de l'éditeur
Given the right data sources the sales and share graphs could be put together and look very similar to this chart. Data from Wardsauto.com
Major Manufacturer defined as top 6 which includes: GM, Ford, Chrysler, Toyota, Honda, & Nissan. Significant Others include: Mazda, Hyundai, Kia, Volkswagen, Subaru, Mitsubishi, BMW, Mercedes Only Mitsubishi had negative sales volume vs. 2009.
This chart shows that for the first two months of 2010 6 manufacturers are performing above the industry average in sales volume increase.