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Toyota Recall Analysis For Jumpstart Automotive Group Prepared by: Stephen Abowd March 26, 2010
Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Wards & Automotive News sources
SAMPLE
Recall Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How has the recall impacted Toyota’s sales? Short Term
Toyota Sales Impact  January 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Toyota Sales Impact  February 2010 ,[object Object],[object Object],[object Object],[object Object]
How has the recall impacted Toyota’s sales? Long Term
Long Term Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Long Term Impact ,[object Object],[object Object],[object Object]
How have Toyota’s sales impacted the SAAR for the US light vehicle sales in 2010?
Total US Vehicle Forecasts 2010  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cash for Clunkers  June - August
No Impact on SAAR ,[object Object],[object Object],[object Object],[object Object]
Which other automotive brands will benefit from Toyota’s transgressions and why?
Who Benefits? January-February 2010 Sales as reported by Wardsauto.com
Who Benefits? - Domestics ,[object Object],[object Object],[object Object],[object Object]
Who Benefits? - Ford ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Benefits? - GM ,[object Object],[object Object],[object Object],[object Object]
Who Benefits?- Japanese ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Benefits? - Others ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are industry experts saying about online shopping volume for new/used Toyotas since the recalls hit the media?
Online Shopping Volumes ,[object Object],[object Object],[object Object]
Online Shopping Volumes ,[object Object],[object Object],[object Object]
Online Shopping Volumes ,[object Object],[object Object],[object Object],[object Object]
What is the short term impact of Toyota’s 0% financing incentive to help push sales?
Short Term Impact 0% Financing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Long Term Impact of 0% ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Impact of 0% ,[object Object],[object Object],[object Object],[object Object]
Long Term Impact of 0% ,[object Object],[object Object],[object Object]
Consumer sentiment regarding Toyota will be critical to gauge due to their previously high loyalty rates.  Using three different sources can you tell us what consumers are saying/feeling about their trust, consideration and purchase intent towards Toyota vehicles?
Consumer Sentiment ,[object Object],[object Object],[object Object],[object Object]
Consumer Sentiment ,[object Object],[object Object]
Consumer Sentiments ,[object Object],[object Object],[object Object],Source: Kelly Blue Book
Consumer Sentiment ,[object Object],[object Object],[object Object]
Consumer Sentiment ,[object Object],[object Object],[object Object],[object Object]
Consumer Sentiment Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Toyota Recall Analysis For Jumpstart Automotive Group Prepared by: Stephen Abowd March 26, 2010 248-840-7604 [email_address]

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Toyota Recall Analysis

  • 1. Toyota Recall Analysis For Jumpstart Automotive Group Prepared by: Stephen Abowd March 26, 2010
  • 2.
  • 4.
  • 5. How has the recall impacted Toyota’s sales? Short Term
  • 6.
  • 7.
  • 8. How has the recall impacted Toyota’s sales? Long Term
  • 9.
  • 10.
  • 11. How have Toyota’s sales impacted the SAAR for the US light vehicle sales in 2010?
  • 12.
  • 13. Cash for Clunkers June - August
  • 14.
  • 15. Which other automotive brands will benefit from Toyota’s transgressions and why?
  • 16. Who Benefits? January-February 2010 Sales as reported by Wardsauto.com
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. What are industry experts saying about online shopping volume for new/used Toyotas since the recalls hit the media?
  • 23.
  • 24.
  • 25.
  • 26. What is the short term impact of Toyota’s 0% financing incentive to help push sales?
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Consumer sentiment regarding Toyota will be critical to gauge due to their previously high loyalty rates. Using three different sources can you tell us what consumers are saying/feeling about their trust, consideration and purchase intent towards Toyota vehicles?
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Toyota Recall Analysis For Jumpstart Automotive Group Prepared by: Stephen Abowd March 26, 2010 248-840-7604 [email_address]

Notes de l'éditeur

  1. Given the right data sources the sales and share graphs could be put together and look very similar to this chart. Data from Wardsauto.com
  2. Major Manufacturer defined as top 6 which includes: GM, Ford, Chrysler, Toyota, Honda, & Nissan. Significant Others include: Mazda, Hyundai, Kia, Volkswagen, Subaru, Mitsubishi, BMW, Mercedes Only Mitsubishi had negative sales volume vs. 2009.
  3. This chart shows that for the first two months of 2010 6 manufacturers are performing above the industry average in sales volume increase.