Personal branding is a requirement for everyone. Branding Pro Karen King shares: Why personal branding is a must-have, Personal branding lessons for business leaders, How to stand out from the competition, A framework for your brand strategy

1. PERSONAL
BRANDING FOR
ENTREPRENEURS
@KarenKang
#BrandingPays
!
© 2012 Karen Kang All Rights Reserved 1

2. Content, Not Cosmetics
!
© 2012 Karen Kang All Rights Reserved 2

3. What Do These Brands
Have in Common?
Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc
© 2012 Karen Kang All Rights Reserved ! 3

4. Be Bold
Add Value
Evidence
!
© 2012 Karen Kang All Rights Reserved 4

5. Delivering
Happiness
Zappos and Tony Hseih
Photo source: Inc.com
!
© 2012 Karen Kang All Rights Reserved 5

6. Vision
Personal Story
Consistent ID
!
© 2012 Karen Kang All Rights Reserved 6

7. How Can You Stand Out?
Target
Audience Need
What category
can you lead?
Your Strengths
Competition
& Value
!
© 2012 Karen Kang All Rights Reserved 7

8. Positioning Statement
Goal: __________________________
!
© 2012 Karen Kang All Rights Reserved 8

9. Positioning Statement Example
For
Investors
Who
are
concerned
about
compe44on
and
commodi4za4on
in
online
retail
I’m
a
visionary
CEO
of
an
online
retailer
whose
unique
brand
is
built
on
a
happy
corporate
culture
and
awesome
customer
service
That
achieves
consistent
growth
and
profitability
with
empowered
employees
who
delight
our
customers.
Unlike
our
compe4tors,
we
have
the
highest
employee
sa4sfac4on
&
brand
loyalty
ra4ngs.
!
© 2012 Karen Kang All Rights Reserved 9

10. For A Strong
Entrepreneur Brand
 Bold, New Ways to Add Value
 Content, Evidence
 Unique Vision
 Personal Story
 Consistent Identity
! 10
© 2012 Karen Kang All Rights Reserved

11. Bake the Cake,
Then Ice It
Cake = Rational value
Icing = Emotional value
CAKE + ICING = STRONG BRAND
!
© 2012 Karen Kang All Rights Reserved 11

12. What’s Your Cake
and Icing?
! 12
© 2012 Karen Kang All Rights Reserved

13. Define Your Brand
Strategy
Core Values
Brand
Image Promise Strengths
Personality
! 13
© 2012 Karen Kang All Rights Reserved

14. Portable Branding
 Monitor your online brand
 Help influencers
brand you
 Are you engaging?
! 14
© 2012 Karen Kang All Rights Reserved

15. Ideas to Brand Yourself
 Be an expert
 Leverage
content
 Ecosystem
validation
 Give back
 SMILE
! 15
© 2012 Karen Kang All Rights Reserved

16. Guide Your Brand, or
Be Branded by Others
! 16
© 2012 Karen Kang All Rights Reserved

17. Be Your Own Brand
Manager
BrandingPays™ System
Brand
Positioning Messages Ecosystem Actions
Strategy
! 17
© 2012 Karen Kang All Rights Reserved

18. Take Charge of Your
Entrepreneur Brand
Go for it!
Go for it!
! 18
© 2012 Karen Kang All Rights Reserved

19. Free Branding Tips and
Newsletter
Leave me your business card
Ask me questions on:
facebook.com/BrandingPays
! 19
© 2012 Karen Kang All Rights Reserved

20. Book
sale
and
signing
Go for it!
tonight!
! 20
© 2012 Karen Kang All Rights Reserved