The Customer Journey is talked about fairly frequently in today’s business world and we find our time being consumed by the data surrounding it and the impacts that it has on customers and businesses. There is no argument that the Customer Journey is important but what about the Service Journey? What is the Service Journey and where does it come into play? Take a look at our slide share that dives into the identification and importance of the Service Journey and the impact it has on customers. Key takeaways: + The difference between the Service Journey & Customer Journey + Learn the 4 key components of the Service Journey + Understand the value it has on your brand + Discover complexities that can arise during a service journey www.sykes.com

1. UNDERSTANDING THE
CUSTOMER’S SERVICE JOURNEY

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“Your most unhappy customers are
your greatest source of learning.”
-Bill Gates

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The Customer’s Service
Experience is on of the most
important components in the
Customer Journey.

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of customers say they view customer service as the
true test of how much a company values them.
2015 Aspect Consumer Experience Survey
76%
In fact,

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THERE ARE 4 KEY COMPONENTS
OF THE SERVICE JOURNEY
DIFFERENCES ELEMENTS RELEVANCE OUTCOMES

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