Copywriting Articles by Brian Clark

1. Copywriting Secrets of the Masters:
Link Building With Publicity Stunts
Brian Clark
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2. Link Building With Publicity Stunts
Link baiting with web content can really just come down to the good old
fashioned publicity stunt.
When properly planned, targeted, and executed, publicity sought for
publicity's sake can be an incredible force. It can turn an idea into a business
and give a fading star a fresh chance to brave the media glare.
From Howard's Stern's Union Square give-away of 500 free satellite radios to
commemorate his switch to Sirius, to the Britney and Madonna kiss at the
MTV Music Awards, to the Janet Jackson "wardrobe malfunction," publicity
stunts create attention.
But stunts are hard to control, and sometimes the after-effects can be mixed
or downright nasty. Here's an example of an engineered maneuver that had
the exact opposite effect from what was intended.
Elvis Presley laid the groundwork for the modern celebrity publicity stunt by
joining the U.S. Army on March 24, 1958. It wasn't his stunt, though.
Despite the lack of a war, he was drafted for a two year tour of duty in
Germany until he was honorably discharged in 1960.
Presley's peacetime draft was a conservative political move to protect the
country from the corrupting influence of his music, and it had exactly the
opposite effect. Here's how Alan Levy's book Operation Elvis describes the
move:
By pretending he was just like anybody else, the Army had demonstrated to
the world The Importance of Being Elvis.
Thanks to a political miscalculation, Elvis became more famous than ever,
and publicists ever since have worked this angle to amplify the importance of
being [insert celebrity client name here]. The irony is, before leaving for
Germany, Elvis had already agreed to make nearly ten years of really bad
movies, which would help send his career -- all decked out in bejeweled
white jumpsuits -- on a one-way trip to Vegas.
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3. Brian Clark is the founder of the popular and highly respected blog
www.copyblogger.com
Over the years, we’ve been fortunate that people say a lot of nice things
about Copyblogger and Brian:
 Advertising Age ranks Copyblogger as a top marketing blog in its
Power150 list.
 The Guardian named Copyblogger one of the world’s 50 most powerful
blogs.
 Brian Clark was ranked #3 of the 100 Most Influential Online
Marketers of 2009.
 Technorati says Copyblogger is one of the most popular blogs in the
world.
 The editors of Performancing named Brian Clark the most influential
blogger of 2007.
 BusinessWeek says entrepreneurs should follow Copyblogger on
Twitter.
 Dunn and Bradstreet says Brian Clark is one of the most influential
people in small business on Twitter
Brian has been featured in the following books:
 Linchpin by Seth Godin
 Meatball Sundae by Seth Godin
 Trust Agents by Chris Brogan and Julien Smith
 Internet Marketing From the Real Experts (Contributor)
 The New Rules of Marketing and PR by David Meerman Scott
 Free Agent Nation by Daniel Pink
 Problogger by Darren Rowse and Chris Garrett
 e-Riches 2.0 by Scott Fox
 Gravitational Marketing by Jimmy Vee and Travis Miller
www.ProCopyWritingTactics.com

4.  Career Renegade by Jonathan Fields
 The Referral Engine by John Jantsch

Brian will be sharing his expertise with participants at the AWAI Fast Track to
Success Bootcamp and Job Fair which will be taking place on October 26 –
29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven content
marketing strategies before showing you how to use them with your clients
to further increase your value — and your fees! Click here to find out more.
This special report is brought to you free courtesy of
www.ProCopyWritingTactics.com
www.ProCopyWritingTactics.com