1. Copywriting Secrets of the Masters:
Storytelling for Entrepreneurs
Brian Clark
This special report is brought to you free courtesy of
www.ProCopyWritingTactics.com
www.ProCopyWritingTactics.com

2. Storytelling for Entrepreneurs
The key to truly connecting with anyone, online or off, is a good story.
Stories are the foundation of good business, great romances, and
inspirational living.
The essence of a compelling story is an unwavering focus on the reader.
Forget what you want, what's in it for them?
It's an entrepreneur's job to tell people a story they want to hear.
Here's an interesting story, courtesy of Anecdotage.com:
During eBay's rapid rise, the company nurtured a quaint rumor about its
origins, claiming that founder Pierre Omidyar had created the site in 1995 so
that his fiancee could trade Pez candy dispensers with other collectors.
Alas, the Pez myth, it was later revealed, had been fabricated by eBay's
public-relations director in 1997 to generate buzz about the site.
It's up to you whether your story is a complete fabrication. I tend to lean
aggressively toward complete honesty, delivered in a creative fashion. Ethics
aside, these days people will call you out at the first opportunity.
And it won't be pretty.
No matter what, you must have a story that people want to hear, and then
you've got to live that story. In that regard, eBay CEO Meg Whitman was
often photographed with Pez collections and had more than 100 dispensers
displayed in the lobby at eBay headquarters, despite the fact that the
company origin was a fairy tale.
Are you ready to become a storyteller?
www.ProCopyWritingTactics.com

3. Brian Clark is the founder of the popular and highly respected blog
www.copyblogger.com
Over the years, we’ve been fortunate that people say a lot of nice things
about Copyblogger and Brian:
 Advertising Age ranks Copyblogger as a top marketing blog in its
Power150 list.
 The Guardian named Copyblogger one of the world’s 50 most powerful
blogs.
 Brian Clark was ranked #3 of the 100 Most Influential Online
Marketers of 2009.
 Technorati says Copyblogger is one of the most popular blogs in the
world.
 The editors of Performancing named Brian Clark the most influential
blogger of 2007.
 BusinessWeek says entrepreneurs should follow Copyblogger on
Twitter.
 Dunn and Bradstreet says Brian Clark is one of the most influential
people in small business on Twitter
Brian has been featured in the following books:
 Linchpin by Seth Godin
 Meatball Sundae by Seth Godin
 Trust Agents by Chris Brogan and Julien Smith
 Internet Marketing From the Real Experts (Contributor)
 The New Rules of Marketing and PR by David Meerman Scott
 Free Agent Nation by Daniel Pink
 Problogger by Darren Rowse and Chris Garrett
 e-Riches 2.0 by Scott Fox
 Gravitational Marketing by Jimmy Vee and Travis Miller
 Career Renegade by Jonathan Fields
 The Referral Engine by John Jantsch

www.ProCopyWritingTactics.com

4. Brian will be sharing his expertise with participants at the AWAI Fast Track to
Success Bootcamp and Job Fair which will be taking place on October 26 –
29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven content
marketing strategies before showing you how to use them with your clients
to further increase your value — and your fees! Click here to find out more.
www.ProCopyWritingTactics.com