1. Habbo Hotel is all about
socializing,
user-generated activities
and
playing games

2. • 185 million registered Habbo characters
• 45 million hours of play / month
• 2 million visits / day
(October 2010)
• Users from 150 countries
• 11 language versions
201020052000 2002 2003 20042001 20082006 2007 2009
185
Million
45
Million
hours!!

3. Social Play:
Fashion Show

4. Social Play:
Adopt-a-Beach

5. Social Play:
Horror Hospital

6. User created game
World Cup Soccer Arena

7. Habbo’s Free-to-play Economics
• Micropayments for virtual items and VIP membership
• Advertising as a secondary revenue stream
• Player-to-player marketplace and trading means a
market which follows common economic principles
o Exchange volumes ≈10x primary sales
• Non-paying players are also valuable as
community members and culture makers

8. 8
User Safety is a Top Priority
• User (and parent) education
– Each Habbo expected to follow the “Habbo Way”, standards and rules
governing Habbo
• Active moderation
– Habbo Hotel is moderated 24 hours a day by 200+ paid moderators
• Technical monitoring tools
– Habbo Hotel utilizes IP tracking tools, keyword monitoring, chat logging and
automatic language filtering
• User reporting
– Users have tools to report inappropriate conduct to the moderation staff

9. Habbo Non-Profit/Goodwill cooperation
• Habbo Hotel works with goodwill/charity
partners to help and give advice on serious real
life issues to millions of teens around the world
• Over 20 partners from various fields
• Most common activity:
– InfoBus virtual space with trained adult
experts in over 10 countries

10. Strictly confidential – legally protected and privileged information
Habbo Hotel Global Online Safety Survey
• The total amount of respondents (after data cleaning): 61,411
• Over 33 countries were surveyed
• The survey was done in October 2010
• The survey was executed in all Habbo Hotels globally, and it
was aimed at all users. Statistical weighting was employed to
give all participating countries an equal weight in the global
results.
Aino Luode - Sulake Corporation Oy

11. Strictly confidential – legally protected and privileged information
Aino Luode - Sulake Corporation Oy

12. Strictly confidential – legally protected and privileged information
Aino Luode - Sulake Corporation Oy

13. Strictly confidential – legally protected and privileged information
Aino Luode - Sulake Corporation Oy

14. Strictly confidential – legally protected and privileged information
Aino Luode - Sulake Corporation Oy

15. Strictly confidential – legally protected and privileged information
Aino Luode - Sulake Corporation Oy

16. Strictly confidential – legally protected and privileged information
Aino Luode - Sulake Corporation Oy

17. Strictly confidential – legally protected and privileged information
Aino Luode - Sulake Corporation Oy

18. Thank You!
Juhani Lassila, Director PR & Communications
Thank You!
Juhani Lassila, Director PR & Communications