Sage CRM is a leading supplier of business management software. Find out what the analysts say about our CRM solution.

1. sagecrm.com
Sage CRM
What the
Analysts Say

2. sagecrm.com
About
The Sage Group PLC
Sage is a leading supplier of business
management software and services to more
than 6 million customers worldwide.
From small start-ups to to medium sized
companies, we focus on giving our
customers the freedom, confidence and
control they need to achieve their business
ambitions.
Our Vision is to be
recognised as the most
valuable supporter of
small and medium sized
companies by creating
greater freedom for them
to succeed

3. sagecrm.com
Sage CRM
Award-winning CRM
Sage CRM is optimised specifically for small
and medium businesses.
Easy to use and quick to deploy in the cloud
or on-premise, it delivers a rapid return on
investment so you see a positive impact on
your business straight away.

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Sage CRM
For Small & Medium Businesses
Easy to deploy, maintain and use
Sage CRM offers customers a rapid route to
success and value with an easy to use and
quick to deploy solution, available
anytime, anywhere.
It can be easily customised and integrated
into your business processes, giving you a
complete view of your customers across the
business

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What…
The Analysts Say
It’s key strengths primary strengths include a low price tag, strong usability, and
quick time-to-value. The solution offers strong sales and sound marketing
functionality. In addition, the product integrates well with other Sage back-office
software products such as Sage ERP.
Source: The Forrester Wave™: CRM Suites For Midsized Organizations, Q3 2012 , Forrester Research, Inc
Strengths include:
– End-user usability
– Core opportunity management is an asset
– Sage CRM's customisation environment is user-friendly
– Vision for mobility on smartphones is an asset
Source: Gartner Magic Quadrant for Sales Force Automation July 2012
"Sage CRM offers a host of deployment options, a modernized UI that provides a
true mobile experience, and some social functionality that differentiates the product
from competitors.”
Source: Info-Tech Research Group Vendor Landscape for CRM Suites for Small Enterprises, 2013

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Gartner Magic Quadrant
For Sales Force Automation
– The Gartner Magic Quadrant depicts markets
in the middle phases of their life cycle by using
a two dimensional matrix that evaluates
vendors based on their completeness of vision
and ability to execute.
– Sage CRM is positioned within the SFA Magic
Quadrant and was noted by Gartner for our
end-user usability and user friendly
customisation environment.
– Sage CRM’s strong vision for mobility on
smartphones was also noted as an asset.

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The Forrester Wave™
CRM Suites For Midsized Organizations
– The Forrester Wave™ is a data‐driven
evaluation of leading customer relationship
management (CRM) suite solutions. Forrester
evaluates vendors based on 500+ criteria
reflecting the requirements of mid-sized
organisations.
– Sage CRM hold a strong position within the
strong performers group offering strong sales
and sound marketing functionality. The report
highlights Sage CRM's strengths including a
low price tag, strong usability, and quick
time‐to‐value. Forrester also places strength in
Sage CRM's ability to integrate with other Sage
back‐office software products such as Sage
ERP.

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Info-Tech Research Group
Vendor Landscape Evaluations
– Info-Tech Research Group’s Vendor Landscape
evaluation report recognises outstanding vendors in
the technology marketplace. Assessing vendors by
the strength of their offering and their strategy for the
enterprise, the evaluation pays tribute to the
contribution of exceptional vendors in a particular
category.
– Sage CRM was positioned as a Champion and also
won the firm’s Best Overall Value Award. Among its
top marks, Info-Tech highlighted Sage CRM’s
exemplary marketing capabilities, ERP and social
media integration, and mobile support.
– Sage CRM also received the highest Value
Score, providing the most bang-for-the-buck for the
products that were evaluated earning it the Best
Overall Value Award.

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Info-Tech Research Group
Vendor Landscape Evaluations
– Info-Tech evaluated seven competitors in
the small enterprise CRM market -
Maximizer, Microsoft Dynamics
CRM, NetSuite, OnContact, Sage
CRM, Salesforce.com and SugarCRM.
– The Value Score indexes each vendor’s
product offering and business strength
relative to their price point.
– Champions receive high scores for most
evaluation criteria and offer excellent
value. They have a strong market
presence and are usually the trend
setters for the industry

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Info-Tech Research Group
Vendor Landscape Evaluations Results
– Champions received high scores for most
evaluation criteria and offered excellent
value. Among its top marks, Info-Tech
highlighted Sage CRM’s exemplary
marketing capabilities, ERP and social
media integration, and mobile support.
– Among the Sage CRM strengths noted by
Info-Tech were its cloud and on-premise
deployment options, strong ERP
integration, strong mobile
capabilities, dedicated apps and
exemplary interactive dashboards.
"Sage CRM offers a host of
deployment options, a
modernized UI that provides a
true mobile experience, and
some social functionality that
differentiates the product from
competitors.”

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Info-Tech Research Group
Vendor Landscape Evaluations Results
– Sage CRM also received the highest
Value Score, providing the most bang-for-
the-buck for the products that were
evaluated and earning it the Best Overall
Value Award.
“While maintaining
exceptional vendor
credentials, Sage CRM takes
social seriously and keeps a
modest price tag. Sage CRM has
the lowest TCO on the market and
offers the most bang-for-the-
buck, including a comprehensive
feature
set, usability, and
architecture.”

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Info-Tech Research Group
Vendor Landscape Evaluations Results
- Further Praise
Sage CRM was also praised
by Info-Tech for exemplary
marketing capabilities, ERP
and social media
integration, and mobile
support

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Info-Tech Research Group
Vendor Landscape Evaluations Results
What set Sage CRM Apart
– Deployment: Sage CRM offers numerous deployment options including
Sage CRM Cloud and Sage CRM On-Premise deployment. Integration
with back-office systems is strong through.
– Interactive Dashboards: Exemplary interactive dashboards provide
secure access to various user groups.
– Value: Sage CRM has the lowest TCO on the market and offers the most
bang-for-the-buck, including a comprehensive feature set, usability, and
architecture.
– Mobile: Sage CRM offers cross-browser capability via HTML5 and native
apps for iPhone, iPad, and Android smartphones and tablets.

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Sage CRM is used by…
Over 14,000 Organisations in 70
countries worldwide

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See for yourself the
difference that
Sage CRM could make
to your business
www.sagecrm.com
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